Forget about fancy Caribbean resorts and European getaways, as camping and cottaging are the way to go as the WeSC Summer 2011 lookbook presents. Being one with nature and having a great time doing so is definitely more enjoyable to some than having to dealing with rigorous travel itineraries.
Filled with striped tanks, playful summer dresses, plaid button-ups and graphic tees, the WeSC Summer 2011 lookbook shows that you can look good and have fun in a very nonchalant manner. The catalog was modeled by WeSC activists DJ Stretch Armstrong, Kim Matulova, Shelly Zander, Sage Vaughn and Amy Gunther.
What Makes This Trend Stand Out
- Camping and Cottaging
- Opportunity for companies to offer camping and cottaging experiences that provide a relaxing and enjoyable alternative to conventional travel options.
- Nonchalant Fashion
- Chance for fashion brands to design and market clothing that combines style with a laid-back, carefree attitude.
- Activist Modeling
- Disruptive innovation potential in the modeling industry by featuring activists as models, showcasing a diverse range of talents and perspectives.
Sectors Adopting This
- Hospitality
- Reimagine the hospitality industry by creating unique and eco-friendly camping and cottaging experiences to cater to the growing demand for relaxed and nature-centric vacations.
- Fashion
- Reinvent the fashion industry by creating clothing lines that prioritize comfort, versatility, and a nonchalant aesthetic for consumers seeking effortless style.
- Modeling
- Revolutionize the modeling industry by embracing diversity and inclusivity, representing individuals with unique perspectives, backgrounds, and talents beyond traditional beauty standards.
