This is not your average campground; with neon orange and updated camouflage, Fashion 156 portrays men's camping couture elevated to a new level. This quasi-futuristic spread features the models dressed in various designer outfits as they venture the forest trails with confidence and vengeance.
The colors complement their surroundings and make camping a tad more fun. Why would you opt for a lumpy hoodie when you can camp in style?
Implications - The eco movement has played a large role in informing contemporary social values. Green-minded consumers value a reconnection with nature, efficient design and the reduction of waste. Companies should take this mindset into account when creating products and services in order to attract this growing group of consumers.