Samsøe Samsøe and Nordisk are continuing their partnership with a new collection geared for outdoor enthusiasts. The items come dipped in vivid and eye-catching tones with offerings like tote bags, water bottles, cooking equipment, carabiners, and more. Four new shades dubbed ‘Galaxy Blue,’ ‘Iced Aqua,’ ‘Balsam Green,’ and ‘Radiant Yellow’ join the lineup.
Samsøe Samsøe’s new campaign fully realizes the collection in all of its glory, utilizing multiple contemporary art installations to depict the eccentric nature of the range. Designed by Fatima Fransson, the art pieces will be up for viewing at the Samsøe Samsøe flagship store. The Samsøe Samsøe x Nordisk 2.0 collaboration will be released shortly via the brand’s website, just in time for summer camping trips.
Image Credit: Samsøe Samsøe
What Makes This Trend Stand Out
- Bold Outdoor Gear
- Opportunity for outdoor gear companies to offer boldly colored and eye-catching outdoor equipment and apparel.
- Art-inspired Campaigns
- Opportunity for creative campaigns that take inspiration from contemporary art installations and use it to market products.
- Partnerships for Outdoor Enthusiasts
- Opportunity for partnerships between outdoor brands to offer a wider range of outdoor products and accessories.
Sectors Adopting This
- Outdoor Gear
- The outdoor gear industry can take advantage of the trend towards boldly colored equipment and apparel for outdoor enthusiasts.
- Retail
- Retailers can offer art-inspired campaigns that promote products and create an experience for customers.
- Design
- Designers can explore opportunities to create unique and art-inspired product designs in partnership with other brands or companies.
