Simple detail is the solution for delightful visual merchandizing at the moment, and Moya packaging does a divine job of intriguing the consumer in this way. Despite the condensed text of one of its crucial elements, the overall effect of this product's appearance is one of understated elegance and minimal graphical meddling.
To begin, the logo is composed of an informal handwritten typography that looks to have been scrawled by a youngster. The endearing unsteady letters leave the "o" and the "a" filled in with thick maroon or white ink blots.
Little else is added to the labels of the spa product bottles as all additional detail can be found in the tissue paper. Daniel Berkowitz designed Moya packaging to incorporate a ceremonious process of unwrapping, which playfully reveals the textual information about the cosmetics within.
What's Driving This Trend
- Simple Detail Merchandising
- Opportunities for brands to create visually appealing products using minimal graphical elements and understated simplicity.
- Handwritten Typography Trend
- Embrace informal and unique handwritten typography for a personalized and playful touch.
- Ceremonious Unboxing Experience
- Design product packaging to include a ceremonious unwrapping process that adds to the overall consumer experience.
Who This Affects Most
- Cosmetics
- The cosmetic industry can embrace simple and elegant packaging with personalized typography to differentiate products and create a memorable unboxing experience
- Food and Beverage
- The food and beverage industry can create visually stunning packaging with minimalistic designs to create an understated elegance.
- Clothing and Accessories
- The fashion industry can add a touch of personalization with hand-drawn typography and create a memorable unboxing experience with creative packaging.
