In a push to green its jeans, Levi Strauss & Co. is crowdsourcing ideas for air drying clothes, offering $10,000 in prizes as incentive. Levi Co. discovered that 60 percent of the energy impact of jeans comes from the consumer and that is nearly all from clothes dryers.
Hanging clothes to dry is cheaper as well as easier on the clothes and the environment. Levi’s 'Care to Air' contest runs until July 31, 2010. Ideas to improve or replace the traditional clothesline are welcome.
What's Driving This Trend
- Crowdsourcing
- Levi Strauss & Co.'s 'Care to Air' contest is using crowdsourcing to find innovative solutions to air drying clothes.
- Sustainability
- The push towards air drying clothes and reducing energy consumption presents opportunities for companies to disrupt traditional laundry practices and promote sustainable alternatives.
- Eco-friendly Innovation
- The 'Care to Air' contest by Levi Strauss & Co. presents an opportunity for eco-friendly innovation in the clothing industry by challenging contestants to create sustainable and efficient alternatives to clothes dryers.
Who This Affects Most
- Fashion
- Sustainable laundry practices, including air drying clothes, will continue to shape the fashion industry and the materials used to produce clothing in more eco-friendly ways.
- Appliances
- The push towards air drying clothes may disrupt the traditional laundry appliance industry, presenting new opportunities for companies to create more efficient and sustainable alternatives to clothes dryers.
- Homebuilding
- As more people turn to sustainable laundry practices, home builders may need to incorporate outdoor drying spaces into their blueprints, creating an opportunity for sustainable and innovative design solutions.
