In a push to green its jeans, Levi Strauss & Co. is crowdsourcing ideas for air drying clothes, offering $10,000 in prizes as incentive. Levi Co. discovered that 60 percent of the energy impact of jeans comes from the consumer and that is nearly all from clothes dryers.
Hanging clothes to dry is cheaper as well as easier on the clothes and the environment. Levi’s 'Care to Air' contest runs until July 31, 2010. Ideas to improve or replace the traditional clothesline are welcome.