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Garden Gnome Merchandizing

Norsk Ol Packaging Includes Fetching Folklore Refrences

— May 14, 2011 — World
The tales Norwegian Nisse may seldom find their way out of the comfort of their country, but Norsk Ol packaging turns these enchanting little characters into commodities that can be sold, exported, bought and drunk.

Ryanna Christianson designed these beverage bottles with an affection towards the tiny gnome-like creatures. In Scandinavian folklore, the bearded elves were known to live in barns and forests, and each was adapted to its own familiar environment. What seems to have happened here is that this product presents brewery Nisse, as one might expect to find a farm Nisse. However, Ryanna literally illustrated these bottles of alcohol to resemble the dwarfs with their pointed red hats, and Norsk Ol packaging even gives them a cardboard crate for a home, complete with cutout windows.
Trend Themes
1. Folklore-inspired Packaging - Opportunity for beverage and product packaging design to incorporate elements of traditional folklore, creating a unique and appealing product.
2. Commodity-fication of Culture - Trend of turning previously non-commercial cultural elements into commodities, offering a fresh market for businesses to tap into.
3. Natural Environment-inspired Branding - Brands can take inspiration from the natural environments and creatures of their origin, using design to create a stronger connection with consumers and convey their own story.
Industry Implications
1. Beverage Packaging - Design and production of unique packaging for beverages inspired by folklore elements, creating appealing and distinctive products.
2. Tourism - By tapping into cultural folklore and creating merchandise that highlights cultural heritage, the travel and tourism industry can take advantage of this growing trend.
3. Craft Beer Industry - Opportunity for craft beer brands to differentiate their products by incorporating traditional folklore elements in branding and packaging, offering a unique and authentic experience to consumers.
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