The Nomie spirits from the Nordic Beverage Company have been unveiled as a new range of libations for the travel retail market that will offer consumers a premium product that's perfect for mixology.
The product range is inspired by the name of woman that Co-Founder Charlotte Rankloo and Alexandra Rasmusson Rankloo met during their travels through Namibia. The line includes two gins and a vodka, which consists of the Nomie Chocolate and Orange Vodka, the Nomie Orange and Ginger Gin and the Nomie Rosehip and Mint Leaves Gin.
The new Nomie spirits from the Nordic Beverage Company were unveiled at the TFWA World Exhibition and Conference, and will be available in the travel retail market at a suggested price point of €29.
Why This Trend Is Growing
- Premium Travel Retail Spirits
- Opportunity for travel retail brands to offer premium spirits specifically designed for the travel market.
- Flavorful Spirits for Mixology
- Opportunity for mixologists to experiment with the unique flavor combinations of Nomie spirits in cocktails.
- Inspired by Travel and Experiences
- Opportunity for beverage companies to create spirits that capture the essence of different travel destinations and experiences.
Industries Being Reshaped
- Travel Retail
- Disruptive innovation opportunity for the travel retail industry to introduce premium and unique spirits for travelers.
- Beverage
- Opportunity for beverage companies to develop innovative and flavorful spirits to cater to the evolving preferences of consumers.
- Hospitality
- Innovative spirits like Nomie can enhance the guest experience in hotels, bars, and restaurants, providing a unique and memorable offering.
