Ian Mcchesney's Levi's Sculpture Celebrates Its Water Preservation

 - May 18, 2011
References: us.levi & contemporist
At first, you may think that the Levi’s Sculpture was created to be simply an interesting art installation. I mean, we have seen similar ones before involving American Apparel’s Built to Wear installation as well as the Speedo swimsuit pavilion. Yet, the Levi’s Sculpture is not only an artistic endeavor, it also celebrates the denim brand’s Waterless jeans, which use significantly less water in the manufacturing process.

Designed by British architect Ian McChesney as part of the Regent Street Windows Project in London, the Levi’s Sculpture is inspired by the water that the Waterless jeans preserve, forming a fluid whirlpool design. The Levi's Sculpture is made out of over 100 pairs of jeans that are fixed together using more than 1,000 copper rivets.