Modern Sleeping Beauty Shoots

The Yulia Leontieva ‘Dazed & Confused' Spread

The Yulia Leontieva ‘Dazed & Confused’ spread has the fresh-faced model taking naps on job for the March’s issue. Photographed by Colin Dodgson, he captures Yulia Leontieva making nap time look absolutely stylish and chic.

Yulia Leontieva dozes off comfortably into dreamland in clothes from Levi’s, Sisley, Miss Sixty, Nike, and many others while rolling around on a fluffy bed. All she needs now is Prince Charming to wake her from her fashionable slumber.

Fashionable Napping
The trend of stylishly capturing models taking naps on job.
Dreamland Chic
The trend of showcasing models sleeping in fashionable attire.
Sleeping Beauty Shoots
The trend of photography spreads featuring models in a state of slumber.

Where This Applies

Fashion
Opportunity for fashion brands to create campaigns around the concept of fashionable napping.
Photography
Opportunity for photographers to explore creative shoots that feature models in dreamland.
Magazine Publishing
Opportunity for magazines to create visually captivating spreads that capture the trend of models sleeping.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 23%
Freshness 8%

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