Founded in 2007 by Richard Hutchinson and Axel Nyhade, The Local Firm is a Swedish fashion brand that specializes in premium jeans and other high-fashion designs for men and women.
The Local Firm brand is set to open its first concept store in Stockholm this December. The interior design of the store resonates with the company's own design aesthetic -- it's minimal, industrial and offers sleek contrast between elements. Indeed, the whole inspiration behind The Local Firm pieces is the German Bauhaus movement, in which "a contrast of status" is the focus. According to the brand's website, the individual clothes distinguish themselves by contrasting against one another.
The new concept store will offer The Local Firm's entire fashion range, including accessories and shoes. Design elements include industrial materials such as concrete, wood, glass and metal.
Key Themes Behind This Trend
- Minimalist Retail Design
- Opportunity for brands to enhance their design aesthetic by adopting a minimalist approach in their retail spaces and creating a contrast between elements for a sleek and modern effect.
- Industrial Materials in Retail Spaces
- Incorporating elements such as concrete, wood, glass and metal in retail spaces can create a modern and industrial look that resonates with contemporary consumers.
- Premium Clothing Retailers with Concept Stores
- Concept stores offer premium clothing retailers a unique opportunity to showcase their product range and brand identity in a visually and aesthetically pleasing way that resonates with their target market.
Where This Applies
- Fashion Retail
- Retail brands can differentiate themselves and enhance their brand identity by adopting a minimalist approach in their retail spaces and incorporating industrial materials in their design aesthetic.
- Interior Design
- The use of industrial materials in store design can create a unique and modern aesthetic that is popular with consumers, offering interior designers a new palette to experiment with.
- Architecture
- Retail brands can partner with architects to create concept stores that offer a visually stunning experience for customers and reflect the brand's identity.
