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Ethical Tribal Print Fashion

The Nicole Miller Indego Africa Collection Focuses on Fair Trade

— July 7, 2011 — Social Good
Many of us take for granted the low prices we pay (which we tend to still grumble about from time to time) without really acknowledging the fact that other individuals may be getting the short end of the stick for our benefit. The Nicole Miller Indego Africa collection of clothes and jewelry focuses on fair trade to ensure that Rwandan women artisans who create such stunning pieces are not subjected to this short stick.

The Nicole Miller Indego Africa collection is filled with beautiful, hand-picked African fabrics. The quality of each short, skirt and bangle is reflected in its careful craftsmanship. What is even better than the style and look, however, is the fact that 15% of the profits from this collection will be donated to Indego Africa.
Trend Themes
1. Fair Trade Fashion - Opportunity to create more brands that prioritize fair trade in the fashion industry.
2. Investing in Handcrafted Products - Opportunity to invest in handcrafted products and support local artisans.
3. Socially Responsible Purchases - Customers are becoming more conscious of their purchasing decisions and looking for socially responsible options.
Industry Implications
1. Fashion Industry - The fashion industry should consider fair trade practices to support local artisans and promote sustainable fashion.
2. Handmade Crafts Industry - Investing in handmade crafts industry can promote fair trade and support local artisans in developing countries.
3. Ethical Consumer Goods Industry - There is a growing demand for ethically-sourced and socially responsible goods, creating opportunities for businesses to tap into this market.
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