So your buddy invited you up to his cottage for the weekend and he says they have no indoor plumbing - that you'll have to use the outhouse? No problem, you say.
But 'outdoor facilities' may not always be what you expect, and depending on where you go in the world, you might be quite surprised by what you find!
Implications - People are looking for ways to make their camping trips more convenient. Though it is important to get in touch with the environment, today's consumer has been conditioned to crave a luxurious lifestyle. Brands can provide friendly outdoor amenities that are portable and offer the luxuries of the home without interfering with the idea of hanging out with nature.
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