Lavatory Travel Guides

EncycLoopedia Helps Tourist Find Toilets Throughout their Travels

The EncycLoopedia is a guide designed to help travelers find toilets throughout their journeys this spring. Marketed as the ultimate toilet travel guide, the informative service was launched by Victorian Plumbing, a leading bathroom retailer. The tour guide is available ahead of the first May bank holiday in the UK and aims to help Brits as they collectively embark on an impending travel exodus.

According to holidaymaker's search data, there was a 226% increase in searches for hotels and toilets from March to April 2022, as travel restrictions lifted. Travelers can find information on toilets on all seven continents, including in space. The EncycLoopedia covers everything from distance and available times to innovative designs, providing travelers with all the required information for a pleasant toilet experience abroad.

Image Credit: Victorian Plumbing

Toilet Travel Guides
The toilet travel guide trend is emerging with EncycLoopedia leading the way.
Innovative Toilet Designs
This trend highlights the potential for toilet manufacturers to differentiate themselves by creating innovative designs for the modern traveler.
Increased Traveler Search for Toilets
This trend presents an opportunity for businesses to tap into the growing demand for toilet-related services and amenities.

Sectors Adopting This

Travel & Tourism
The travel and tourism industry has the potential to disrupt and differentiate itself by offering unique toilet-related services like EncycLoopedia.
Retail
Toilet manufacturers could also disrupt the retail industry by creating innovative designs that cater to travelers.
Hospitality
The hospitality industry can tap into the growing demand for clean and accessible toilets by offering premium toilet-related services and amenities.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 39%
Freshness 12%