Category
Fashion
Scaled Restraint
Trend cluster
Category
Diluted
Style
Designer diffusion lines cater to more practical fashionistas.
5.2
Trend score
Trend
What is the Diluted Style trend?
Diluted Style: During the credit crunch, designer diffusion lines were all about offering cost-conscious consumers with budget versions of designer collections. However, despite an increasing number of consumers loosening their purse strings, there are even more designer diffusion lines today than ever before. One reason may be the diluted designs—unlike their high-fashion designer counterparts, which are typically heavily embellished and extremely eccentric, cheap-chic fashion provides style that is more wearable and practical for the day to day.
Trend themes
Themes within the Diluted Style trend
Three behaviours holding the trend together01
Designer Diffusion Lines
The trend of having designer diffusion lines cater to more budget-conscious consumers has surged in the fashion industry, offering consumers fashionable yet practical style options.
02
Affordable Luxury
In the fashion industry, offering affordable luxury options for customers creates a growing market for designers, allowing them to reel in a wider following while still maintaining their brand aesthetic.
03
Collaborations
Designer collaborations with fast fashion brands create buzz in the fashion industry, bringing high-end fashion to the masses, and providing affordable style options for consumers.
Industry implications
What the Diluted Style trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retail businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for flexible, yet fashionable options for customers.
For
Marketing and Advertising
Marketing and advertising professionals can benefit from creating buzz with designer collaborations and highlighting affordable luxury products to attract a wider audience of consumers to their brands.
For
Ecommerce
Ecommerce businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for budget-conscious consumers who seek fashionable yet accessible style options online.
Trend signals
Trend signals for Diluted Style
Trend score 5.2 out of 10, from popularity 72%, activity 76%, freshness 8%.
Popularity72%
Activity76%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Diluted Style trend
6 featured examples from Aug 18 to Oct 12, 2011CategoryFashion
Diffusion Designer Footwear
The B by Brian Atwood Line Doesn't Sacrifice Luxury for Affordability
Fashion industry players can disrupt the market by creating more affordable luxury footwear lines with unique and eclectic designs, similar to the B by Brian Atwood collection.
CategoryFashion
Rocker-Chic Collaboration Projects
The Versace for H & M Campaign is Fierce
Fashion brands can collaborate with designers to create exclusive collections that appeal to a wider audience.
CategoryFashion
California Cool Collections
The Thakoon Addition Spring 2012 Presentation is Affordable and Chic
Opportunity for fashion brands to tap into the market for affordable yet stylish and quality clothing.
CategoryFashion
Sweet Striped Ensembles
Earn Your Stripes with the 10 Crosby Derek Lam Spring 2012 Collection
Disruptive innovation opportunities in the fashion industry by incorporating bold and bright colors, as well as experimenting with unique prints and pattern combinations.
CategoryFashion
Zigzag Designer Diffusions
The Full Missoni for Target Line is Finally Revealed
The Missoni for Target collection demonstrates how collaboration between high-end designers and retail brands can drive innovation in the fashion industry.
CategoryMarketing
Head-Thrashing Swimsuit Shoots
The H by Halston Athletics 2011 Campaign is Seductive and Sporty
Fashion designers can develop clothing lines that seamlessly merge style and function, such as workout clothing that can also be worn casually.
