Sporty, seductive and stylish are three words that come to mind when one sets sight on the 'H by Halston' Athletics 2011 Campaign. This extremely eye-catching athletic apparel campaign is created to target the sleek and sassy girls who want to don stylish sporting apparel.
The models Sheila Marquez and Marlena Szoka are seen together on the same page wearing sharp, sassy swimsuits and simple flats and sneakers. The well-toned models are just another reminder that one can be glamorous and active without a trade-off. Captured by David Roemer and styled by Elizabeth Sulcer, the ad campaign has successfully touched upon their target market with the sporty, wet, dapper models. The models are seen posing in black-and-white swimsuits that immediately grab the viewer's attention. Now who said sports and glamor can't be good friends?
Why This Trend Is Growing
- Sporty Swimwear
- The H by Halston Athletics 2011 Campaign creates a trend of fashionable and functional swimsuits.
- Athletic Fashion
- The campaign highlights the trend of blending sportswear with fashionable clothing.
- Glamorous Exercise Apparel
- The campaign demonstrates a trend of combining style and practicality in athletic clothing for women.
Industries Being Reshaped
- Fashion Industry
- Fashion designers can develop clothing lines that seamlessly merge style and function, such as workout clothing that can also be worn casually.
- Sporting Goods Industry
- Sporting goods companies can innovate by creating items that are both trendy and functional, such as stylish sportswear.
- Fitness Industry
- Fitness companies can take advantage of this trend by offering fitness classes that incorporate stylish and comfortable athletic apparel.
