I don't think sportswear can get as flashy as the Jeremy Scott Adidas Originals by Originals AW10 collection. Honestly. Just take a second to look through the gallery above. You'll see everything from his multi-hued winged sneakers in a new colorway to full lace track suits.
The third series of collaborations with Scott, David Beckham and Kazuki, the Jeremy Scott Adidas Originals by Originals AW10 collection is particularly eye-catching--so much so that I don't think I would be brave enough to wear any of the pieces.
What's Driving This Trend
- Flashy Sportswear
- Opportunity for disruptive innovation: Create sportswear that combines bold designs and vibrant colors.
- Winged Sneakers
- Opportunity for disruptive innovation: Develop sneakers with unique features, such as wings, that stand out in the market.
- Lace Track Suits
- Opportunity for disruptive innovation: Design track suits that incorporate lace and other unconventional materials for a fashionable twist.
Who This Affects Most
- Sports Apparel
- Opportunity for disruptive innovation: Reimagine traditional sportswear with unconventional materials and designs.
- Athletic Footwear
- Opportunity for disruptive innovation: Introduce sneakers that go beyond the standard athletic shoe by incorporating unique design elements.
- Fashion Design
- Opportunity for disruptive innovation: Push the boundaries of fashion by combining sportswear with unexpected materials and features.
