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The Jeremy Scott Adidas Originals by Originals AW10 Collection

— March 26, 2010 — Fashion
I don't think sportswear can get as flashy as the Jeremy Scott Adidas Originals by Originals AW10 collection. Honestly. Just take a second to look through the gallery above. You'll see everything from his multi-hued winged sneakers in a new colorway to full lace track suits.

The third series of collaborations with Scott, David Beckham and Kazuki, the Jeremy Scott Adidas Originals by Originals AW10 collection is particularly eye-catching--so much so that I don't think I would be brave enough to wear any of the pieces.

Trend Themes

  1. Flashy Sportswear — Opportunity for disruptive innovation: Create sportswear that combines bold designs and vibrant colors.
  2. Winged Sneakers — Opportunity for disruptive innovation: Develop sneakers with unique features, such as wings, that stand out in the market.
  3. Lace Track Suits — Opportunity for disruptive innovation: Design track suits that incorporate lace and other unconventional materials for a fashionable twist.

Industry Implications

  1. Sports Apparel — Opportunity for disruptive innovation: Reimagine traditional sportswear with unconventional materials and designs.
  2. Athletic Footwear — Opportunity for disruptive innovation: Introduce sneakers that go beyond the standard athletic shoe by incorporating unique design elements.
  3. Fashion Design — Opportunity for disruptive innovation: Push the boundaries of fashion by combining sportswear with unexpected materials and features.
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