The Reebok Reetone Runtone sneakers are the latest addition to the Reetone line of products. Revered as the latest in easy rump-shaping, the Reebok Reetone collection is most well-known for racy advertising campaigns featuring close-ups of fabulous, feminine behinds.
The Reebok Reetone Runtone campaign is no exception, as it carries on the tradition of envy-inducing bums. A nice butt is never out of style, just ask Sir Mix-a-Lot!
Implications - Certain products in the industry have become staples in people's lifestyles and are unlikely to encounter replacement anytime soon. The way in which a company can profit from such items is by modifying or enhancing them in ways that offer something modern or addition with their use. An improved or upgraded version of a product will certainly appeal to consumers more than its original.