The Reebok Reetone Runtone sneakers are the latest addition to the Reetone line of products. Revered as the latest in easy rump-shaping, the Reebok Reetone collection is most well-known for racy advertising campaigns featuring close-ups of fabulous, feminine behinds.
The Reebok Reetone Runtone campaign is no exception, as it carries on the tradition of envy-inducing bums. A nice butt is never out of style, just ask Sir Mix-a-Lot!
Implications - Certain products in the industry have become staples in people's lifestyles and are unlikely to encounter replacement anytime soon. The way in which a company can profit from such items is by modifying or enhancing them in ways that offer something modern or addition with their use. An improved or upgraded version of a product will certainly appeal to consumers more than its original.
What Makes This Trend Stand Out
- Enhanced Fitness Footwear
- Opportunity to create upgraded versions of fitness footwear that offer modern features or additional benefits.
- Body-shaping Technology
- Opportunity to develop innovative products that enhance and shape specific areas of the body, such as buttocks or thighs.
- Aspirational Advertising Campaigns
- Opportunity to create marketing campaigns that inspire envy and desire by showcasing desirable physical attributes.
Sectors Adopting This
- Fitness Footwear
- Opportunity for fitness footwear brands to innovate and offer upgraded versions with enhanced features.
- Beauty and Body Sculpting
- Opportunity for beauty and body sculpting industries to develop innovative products that target specific areas of the body for shaping and toning.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to create campaigns that tap into consumer desire for enviable physical attributes.
