Rump-Shaping Runners

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The Reebok Reetone Runtone Sneakers Will Build Your Butt

— November 25, 2010 — Lifestyle
The Reebok Reetone Runtone sneakers are the latest addition to the Reetone line of products. Revered as the latest in easy rump-shaping, the Reebok Reetone collection is most well-known for racy advertising campaigns featuring close-ups of fabulous, feminine behinds.

The Reebok Reetone Runtone campaign is no exception, as it carries on the tradition of envy-inducing bums. A nice butt is never out of style, just ask Sir Mix-a-Lot!

Implications - Certain products in the industry have become staples in people's lifestyles and are unlikely to encounter replacement anytime soon. The way in which a company can profit from such items is by modifying or enhancing them in ways that offer something modern or addition with their use. An improved or upgraded version of a product will certainly appeal to consumers more than its original.

Trend Themes

  1. Enhanced Fitness Footwear — Opportunity to create upgraded versions of fitness footwear that offer modern features or additional benefits.
  2. Body-shaping Technology — Opportunity to develop innovative products that enhance and shape specific areas of the body, such as buttocks or thighs.
  3. Aspirational Advertising Campaigns — Opportunity to create marketing campaigns that inspire envy and desire by showcasing desirable physical attributes.

Industry Implications

  1. Fitness Footwear — Opportunity for fitness footwear brands to innovate and offer upgraded versions with enhanced features.
  2. Beauty and Body Sculpting — Opportunity for beauty and body sculpting industries to develop innovative products that target specific areas of the body for shaping and toning.
  3. Advertising and Marketing — Opportunity for advertising and marketing agencies to create campaigns that tap into consumer desire for enviable physical attributes.
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