The basic purpose of packaging is to protect the product inside, and to offer some insight into the nature of its contents. Pineapple Pastry packaging ambitiously attempts to demonstrate the organic nature of the confections within by assuming the appearance of a freshly plucked fruit.
The Victor Branding Lab could not be satisfied to create a simple box for the sweet tropical flavored treats, so complexity was incorporated into the cardboard cartons. Instead of becoming a cube or a rectangular prism, the form of each individual container was defined by an elaborate exterior of folded triangular faces.
When three such boxes are stacked, they form a rather rigid but recognizable shape of a whole spiky pineapple. Yellow and orange ink make the aesthetic more convincing, and Pineapple Pastry packaging is complete with a leafy green bunch of plastic to seal the top of the bag.