One does not have to think outside of the proverbial box to come up with a unique visual brand identity, and SNZ Essence Soap packaging proves this. The cube and rectangular prism containers take on quite minimalist aesthetics, but their contents still stand to look iconic.
The Baita Design Studio of Brazil thought up these geometric parcels that are subtly infused with a graphic abstract quality. The blue hexahedron in particular plays with surface and perception with a clever sculpted technique that creates projections and reliefs on each plane.
In this particular cleanser case, the letters S, N and Z are each given its own face. The bold characters take up the entire square, and with smooth calculated curves and careful embossing, SNZ Essence Soap packaging becomes an outside-of-the-box sort of cubic design.
What's Driving This Trend
- Minimalist Packaging Design
- Opportunity for brands to create unique visual brand identities using minimalist aesthetics.
- Graphic Abstract Design
- Opportunity to infuse geometric parcels with abstract qualities, creating visually striking packaging.
- Sculpted Packaging Techniques
- Opportunity to use clever sculpted techniques to create projections and reliefs on packaging surfaces.
Who This Affects Most
- Beauty and Personal Care
- Opportunity for the beauty and personal care industry to adopt minimalist packaging design to create iconic brand identities.
- Graphic Design
- Opportunity for graphic designers to explore graphic abstract design for packaging and branding projects.
- Packaging Design
- Opportunity for packaging design industry to innovate by using sculpted techniques to enhance packaging aesthetics.
