Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cute
Catvertising
Hello Kitty collaborations allow brands to reach target groups.
4.2
Trend score
Trend
What is the Cute Catvertising trend?
Cute Catvertising: Collaborating with Japanese company Sanrio—its Hello Kitty brand in particular—is becoming a major part of marketing as brands around the world use the pop culture icon to boost their branding. These product collaborations, which include everything from makeup and fashion to jewelry and gadgets, allow brands to not only expand on their product lines but appeal to consumer segments that they may never have been able to reach otherwise.
Trend themes
Themes within the Cute Catvertising trend
Three behaviours holding the trend together01
Pop Culture Collaborations
Collaborations with pop culture icons, like Hello Kitty, are becoming a major part of marketing, allowing brands to expand their product lines and reach new consumer segments.
02
Combining Aesthetics
Consumers are increasingly attracted to products that feature different aesthetics combining two or more styles together, creating new and unique products.
03
Character-Based Consumer Products
The collaboration of character-based products is expanding the consumer market, allowing for innovative designs that can cross demographics.
Industry implications
What the Cute Catvertising trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Many designers and clothing brands are releasing collaborations with pop culture icons, featuring unique designs and expanding their consumer base.
For
Entertainment and Media
Collaborations between entertainment and media companies and character-based consumer products create new revenue streams through cross-promotion and licensed merchandise.
For
Technology and Electronics
Companies are releasing character-based electronics, like smartphones, allowing fans to incorporate their favorite characters into everyday technology.
Trend signals
Trend signals for Cute Catvertising
Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%.
Popularity65%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cute Catvertising trend
7 featured examples from May 24 to Nov 20, 2011CategoryFashion
Fashionable Feline Sneakers
The Hello Kitty Vans Collection Has the Purrfect Shoes for Summer
The Hello Kitty Vans Collection presents an opportunity for fashion retailers to collaborate with popular culture icons and expand their customer base.
CategoryFashion
Cute Kitty Collaborations
The Forever 21 for Hello Kitty Collection is Sure to be a Hit
The Forever 21 for Hello Kitty collection highlights opportunities in the fashion retail sector for collaborations with popular brands to attract customers and boost sales.
CategoryFashion
Animated Icon Jewelry
The Neivz and Sanrio Collaboration is Smile Worthy
The Neivz and Sanrio collaboration is an exciting innovation in the world of fashion jewelry, combining beloved characters with unique designs.
CategoryFashion
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
The cosmetics industry can capitalize on the popularity of character-inspired collections to attract more customers and increase sales.
CategoryFashion
Cartoon Character Bling
The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute
Companies that specialize in producing high-end collectibles featuring iconic characters can capitalize on the trend towards luxury character merchandise.
CategoryPop Culture
Sanrio Capcom Collaborations
The Hello Kitty Street Fighter Line Transforms the Cat Into Chun-Li
The fashion industry can explore combination products that merge different aesthetics, such as streetwear with luxury, to attract a wider consumer base.
CategoryTech
Violet Feline Smartphones
The Softbank Hello Kitty Android Brings Sanrio to High-Tech Mobiles
Smartphone manufacturers can tap into the clamshell and character-branded trends to provide unique products and stand out in a saturated market.
