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Cute Catvertising

Hello Kitty collaborations allow brands to reach target groups

Implications - Collaborating with Japanese company Sanrio—its Hello Kitty brand in particular—is becoming a major part of marketing as brands around the world use the pop culture icon to boost their branding. These product collaborations, which include everything from makeup and fashion to jewelry and gadgets, allow brands to not only expand on their product lines but appeal to consumer segments that they may never have been able to reach otherwise.
SCORE 4.2
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Megatrends
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730,923 Total Clicks
May 11 - Dec 11
Warm
Pop CultureArt & DesignFashionMarketingJewelryTop ListsBranding
Featured Examples
Fashionable Feline Sneakers - The Hello Kitty Vans Collection Has the Purrfect Shoes for Summer
SCORE 5.8
Warm 27,378 Clicks Pub: May 23, 11
Fashionable Feline Sneakers
The Hello Kitty Vans Collection Has the Purrfect Shoes for Summer
The new Hello Kitty Vans Collection is finally finished and will be available June 1st! The collection combines the classic street style of Vans and the fun, lovable cartoon to make for a perfect summertime… [More]
Cute Kitty Collaborations - The Forever 21 for Hello Kitty Collection is Sure to be a Hit
SCORE 6.1
Warm 9,862 Clicks Pub: Sep 27, 11
Cute Kitty Collaborations
The Forever 21 for Hello Kitty Collection is Sure to be a Hit
Hello Kitty fans everywhere (all 3 billion of you), rejoice, because the Forever 21 for Hello Kitty collaboration photos have been released and there is a lot to love in this collection. Featuring women's… [More]
Animated Icon Jewelry - The Neivz and Sanrio Collaboration is Smile Worthy
SCORE 3.1
Mild 5,244 Clicks Pub: Nov 19, 11
Animated Icon Jewelry
The Neivz and Sanrio Collaboration is Smile Worthy
The latest collaboration between Neivz and Sanrio is sure to be a hit amongst Hello Kitty fans. The jewelry collection, by the quirky Los Angeles label proves expressive and charming. Nievz, known... [More]
Cute Feline Cosmetics Collections - The Liberty of London x Hello Kitty Collection is Adorable
SCORE 4
Mild 2,915 Clicks Pub: Aug 11, 11
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
It is no secret that Hello Kitty is and has been a phenomenon for years, so lovers of the cute Japanese character, brace yourselves for good news as the Liberty of London x Hello Kitty is on its way into… [More]
Cartoon Character Bling - The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute
SCORE 2.6
Mild 2,965 Clicks Pub: Jul 11, 11
Cartoon Character Bling
The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute
One of Japan’s most beloved iconic characters Hello Kitty gets a dazzling tribute in this Swarovski x House of Hello Kitty collaboration. Having joined forces before, the two brands reveal a... [More]
Sanrio Capcom Collaborations - The Hello Kitty Street Fighter Line Transforms the Cat Into Chun-Li
SCORE 3.7
Mild 2,436 Clicks Pub: Jul 26, 11
Sanrio Capcom Collaborations
The Hello Kitty Street Fighter Line Transforms the Cat Into Chun-Li
Lovers of this cute kitty will be excited to find out that Sanrio is teaming up with Capcom to create a line of Hello Kitty Street Fighter products. No longer just a cat dressed in a pink ensemble, this… [More]
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