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Jewelry Consumer Insights

Lab-Grown Luxury
The ethical diamond industry grows due to Millennial demand
Implications - Ethically-sourced diamonds are increasingly popular as Millennials begin choosing lab-grown jewels that don't carry the same moral baggage as mined diamonds. This shift comes with companies looking to better align with the values of their consumers–as Millennials tend to purchase conscientiously, brands are responding in-kind.
Workshop Question — How could your brand better align itself with the values of its customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Direct-to-Engaged
DTC engagement ring retailers rise in popularity
Implications - For a long time, to buy an engagement ring one needed to visit a store in person and consult with an expert. Today, a number of direct-to-consumer jewelers specializing in engagement rings are disrupting this process. These e-retailers appeal to Millennials in particular looking to prioritize value, convenience and in some cases, customization over an expert consultation.
Workshop Question — How much value do in-person interactions to your customer experience? How could this be replicated in a digital experience?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Specialized Inclusivity
Brands well beyond fashion release plus-size specific items
Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.
Workshop Question — What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Understated Accessory
Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes.
Workshop Question — How can your brand employ minimalism in design, or in processes, to streamline its products/services?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Adornment
Consumers opt for jewels that let them express their unique individuality
Implications - Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty.
Workshop Question — Are you providing enough diversification in your products to appeal to the majority of consumers? If not, how could you change that?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Purposeful Baubles
Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty.
Workshop Question — How can your brand leverage your loyalty program to promote social good?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Synthetic Opulence
Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave.
Workshop Question — How could your brand incorporate luxurious components to attract Millennial consumers without having to charge luxury prices?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Eccentricity
DIY jewelry shifts toward bold aesthetics as a means for self-expression
Implications - As methods of self expression continue to dominate consumer culture, especially among teens, DIY tactics are following suit with more flamboyant alternatives. Leaving subtlety behind, consumers are opting to create jewelry pieces that focus on eccentric shapes and over-the-top imagery. The use of bold features reflects a shift in maker culture toward more unique aesthetics reflective of individual taste and preferences.
Workshop Question — How can you empower consumers to express their individuality through your offerings?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Accessory
The 3D-printed phenomenon expands to accessories for heightened customization
Implications - Realizing the growing demand for hyper-customization, brands, like those in the fashion industry, are turning to 3D-printed services to offer consumers more control. Offering buyers digitally curated accessories, brands are not only utilizing 3D-printing technology to surprise and delight consumers, but also seeking to add a level of personalization in a more streamlined way.
Workshop Question — What role does co-creation play in the way consumers interact with your end product?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Bonding
Consumers turn to wearable gadgets as a form of bonding with their peers
Implications - Moving away from handmade jewelry options, young, tech-savvy consumers are turning to wearable devices as a means of bonding. Allowing consumers to easily connect and communicate with others, these accessories not only facilitate relationships, but also reflect the shift towards a more technologically inclined method of peer-to-peer interaction.
Workshop Question — How can your brand boost consumer engagement through creative outlets?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends