Gender-Neutral Pinky Rings

This O-My Ring Comes in Many Colors for a Customized Style

The O-My gender-neutral pinky ring is a unisex jewelry style for wearers seeking out a way to incorporate a touch of customized style into their collection. The ring comes in six color options thanks to a hand-lacquered enamel finish that is paired with a silver construction to put a focus on premium materials. The rings are completely free from unwanted contaminants like cadmium, nickel and phthalates, and are each paired with a flat-top oval face that calls to mind the traditional Italian signet ring.

The O-My gender-neutral pinky ring speaks to a larger shift towards jewelry styles that are not inherently masculine or feminine in construction or design to make them more applicable to a wider segment of consumers.

Gender-neutral Jewelry
Create unisex jewelry styles that suit a wider segment of consumers.
Customizable Accessories
Develop accessories that allow wearers to choose between different color and material options.
Contaminant-free Jewelry
Create jewelry products that are free from harmful substances like nickel and phthalates.

Industries Being Reshaped

Fashion
Design and manufacture gender-neutral accessories like rings for the fashion industry.
Jewelry
Develop customizable and safe jewelry products for conscious consumers.
Retail
Incorporate gender-neutral jewelry products in retail stores to appeal to a wider audience.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 49%
Freshness 11%

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