Category
Fashion
Sneaker Theater
Trend cluster
Category
Upcycled
Brass
Jewelry brands are creating sophisticated pieces from upcycled brass.
5.3
Trend score
Trend
What is the Upcycled Brass trend?
Upcycled Brass: As upcycling becomes an increasingly popular trend, jewelry brands are taking note and creating new pieces made from upcycled brass that would otherwise be wasted. These pieces range from rings to jewelry, and help customers feel good about their purchases.
Insight
The consumer insight behind the Upcycled Brass trend
As the climate crisis continues, more consumers are prioritizing eco-friendly purchases than ever before. These consumers turn to brands that are authentically sustainable, and brands that respond to the demand for climate-friendly products and services will become increasingly relevant in the years to come.
Trend themes
Themes within the Upcycled Brass trend
Three behaviours holding the trend together01
Upcycling
Jewelry brands are creating sophisticated pieces from upcycled brass, in response to an increasing trend in eco-friendly purchases.
02
Simplicity
Aeyde's collection of modern jewelry with simple silhouettes and subtle contemporary tweaks introduces a minimalist jewelry trend.
03
Sustainability
So-Le Studio's sustainable necklace made from discarded brass reflects the increasing trend towards sustainable and eco-friendly materials in the jewelry industry.
Industry implications
What the Upcycled Brass trend means for industry
Where the trend changes the playbookFor
Jewelry
The jewelry industry can innovate by producing jewelry made from sustainable materials like upcycled brass and paying increasing attention to eco-consciousness.
For
Fashion
The fashion industry can incorporate jewelry with a minimalist and contemporary twist to make a statement and provide everyday versatility.
For
Eco-Friendly Products
The increasing trend towards eco-friendly purchases is driving brands to use sustainable materials like recycled brass and silver, presenting business professionals with an opportunity to pivot towards eco-friendliness.
Workshop question
How is your brand prioritizing authentic sustainability?
Trend signals
Trend signals for Upcycled Brass
Trend score 5.3 out of 10, from popularity 64%, activity 83%, freshness 11%.
Popularity64%
Activity83%
Freshness11%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Brass trend
3 featured examples from Jan 14, 2020 to Dec 14, 2021CategoryFashion
Eco-Friendly Botanical Signet Rings
Claus Jewelry Recently Launched the Wildflower Signet Ring
The jewelry industry has the opportunity to embrace the surge in signet rings and create more unique and elegant designs.
CategoryFashion
Modern Silhouette Earrings
Aeyde Launched a 34-Piece Range of Simplistic Jewelry
Fashion industry can benefit from incorporating minimalist and multi-purpose accessory designs that utilize sustainable materials to improve product sustainability, appeal to eco…
CategoryFashion
Sustainable Brass Jewelry
So-Le Studio Created a Necklace from Discarded Brass
Jewelry makers can innovate by adopting eco-friendly manufacturing processes and exploring unique material utilization.
