The ethical diamond industry grows due to Millennial demand
Implications - Ethically-sourced diamonds are increasingly popular as Millennials begin choosing lab-grown jewels that don't carry the same moral baggage as mined diamonds. This shift comes with companies looking to better align with the values of their consumers–as Millennials tend to purchase conscientiously, brands are responding in-kind.
Workshop Question — How could your brand better align itself with the values of its customers?
5 Featured, 14 Examples:
22,985 Total Clicks
Date Range:
Jun 19 — Jun 19
Trending:
This Quarter and Warm
Consumer Insight Topics:
