Gender-neutral jewelry collections are becoming increasingly popular
Trend - Jewelry brands are now prioritizing gender-neutral collections, branding and marketing in order to appeal to more consumers, and be more inclusive in the process. These products tend to be more minimalist in their design.
Insight - In North America, many consumers are no longer restricting themselves to gendered products, and are becoming more critical of the push to do so. Young consumers in-particular are shedding often-oppressive gender norms and expectations by being more flexible in how they express themselves from a fashion standpoint.
Insight - In North America, many consumers are no longer restricting themselves to gendered products, and are becoming more critical of the push to do so. Young consumers in-particular are shedding often-oppressive gender norms and expectations by being more flexible in how they express themselves from a fashion standpoint.
Workshop Question - How is your brand being more inclusive in the way it appeals to consumers?
