Gender-neutral jewelry collections are becoming increasingly popular
Trend - Jewelry brands are now prioritizing gender-neutral collections, branding and marketing in order to appeal to more consumers, and be more inclusive in the process. These products tend to be more minimalist in their design.
Insight - In North America, many consumers are no longer restricting themselves to gendered products, and are becoming more critical of the push to do so. Young consumers in-particular are shedding often-oppressive gender norms and expectations by being more flexible in how they express themselves from a fashion standpoint.
Insight - In North America, many consumers are no longer restricting themselves to gendered products, and are becoming more critical of the push to do so. Young consumers in-particular are shedding often-oppressive gender norms and expectations by being more flexible in how they express themselves from a fashion standpoint.
Workshop Question - How is your brand being more inclusive in the way it appeals to consumers?
Trend Themes
1. Gender-neutral Jewelry Collections - Jewelry brands are now prioritizing gender-neutral collections, branding, and marketing in order to appeal to more consumers, and be more inclusive in the process.
2. Minimalist Aesthetic - Gender-neutral jewelry collections tend to be more minimalist in design, appealing to the more subtle jewelry wearer or those who are new to accessories.
3. Unisex and Inclusive Engagement Rings - Custom, unisex engagement rings and fine jewelry are now available for modern, socially responsible, and inclusive shoppers online.
Industry Implications
1. Fashion and Accessories - Jewelry collections and designs can tap into the gender-neutral trend and minimalist aesthetic to appeal to diverse consumer preferences.
2. Luxury and Fine Jewelry - Luxury jewelry brands can offer inclusive and experimental design collections, such as the gender-neutral Bvlgari's B.Zero1 Rock, to appeal to consumers seeking high-end, cutting-edge jewelry.
3. Socially Responsible and Inclusive Brands - Jewelry brands can strive for inclusivity in marketing, design, and branding to appeal to a wider base of consumers, including queer-owned brands such as Venvs.
