Tea and coffee products contain GABA to enhance their benefits
Trend - GABA-infused coffee and tea beverages are being made with enhanced benefits, offering stress-relieving functions that merge the mental boost and clarity of coffee and tea with calming properties.
Insight - When it comes to their day-to-day, many consumers want to maintain various health and wellness rituals but without having to alter their routines significantly. Thus, they seek out products they already use in their routines, with additional benefits that don't inconvenience them.
Insight - When it comes to their day-to-day, many consumers want to maintain various health and wellness rituals but without having to alter their routines significantly. Thus, they seek out products they already use in their routines, with additional benefits that don't inconvenience them.
Workshop Question - How could your brand elevate the benefits of its existing products/services?
