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AR Holiday

Brands leverage augmented reality when advertising around the holidays

Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.

Insight - Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner.
Workshop Question - How can your brand interact and engage with consumers through technology?
Trend Themes
1. Augmented Reality Advertising - Brands are leveraging augmented reality technology to reach consumers and offer engaging and personalized experiences in a safe, interactive manner.
2. Festive Augmented Reality Experiences - AR is being used to create immersive and personalized festive experiences that connect consumers with loved ones and share positive vibes during the holiday season.
3. Mixed-reality Experiences - Retailers are using mixed-reality experiences to enhance their online strategies and offer consumers a unique and interactive way to engage with their brands.
Industry Implications
1. Marketing and Advertising - Businesses can explore AR technology to create immersive and memorable advertising campaigns that offer personalized and interactive experiences.
2. Retail - Retailers can use mixed-reality experiences to enhance their online strategies and provide consumers with a unique and interactive shopping experience.
3. Entertainment - AR technology can be used by entertainment companies to offer consumers personalized and immersive experiences, such as virtual holiday markets and interactive displays.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
79,583 Total Clicks
Date Range:
Dec 19 — Nov 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Animated AR Catalogs
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
For the Christmas season, Oriflame created an AR catalog cover that can be activated with the Oriflame app or Facebook camera. The augmented reality catalog comes to life with joyful music and... MORE
AR Lunar Celebration Experiences
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
Panda Express is inviting people to experience the first-ever Lunar New Year-themed AR experience with mobile filters that are based on Chinese New Year traditions. On Instagram and Facebook, Panda... MORE
Mixed-Reality Holiday Markets
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
Snapchat’s holiday market is dedicated to sharing augmented reality experiences from six major retailers, including Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart. At a... MORE
AR Crisps Canisters
AR Crisps Canisters
The Good Crisp Company's Packaging Connects Kids to Santa
The Good Crisp Company launched an augmented reality feature on its crisps canisters so that kids can take a selfie with Santa. Since this year’s holiday traditions look different than years... MORE
Festive Virtual Bottle Wrappers
Festive Virtual Bottle Wrappers
PATRÓN Debuts Customizable AR Packing for a Personalized Gift
Ahead of the holiday season, PATRÓN is giving fans the opportunity to make heartfelt connections with friends and family with the unveiling of the PATRÓN Virtual Gift Wrapper. The new augmented... MORE
play_circle_filled AR Beer Campaigns
AR Beer Campaigns
Cerveza Victoria's Interactive Packaging Celebrates Dia de Los Muertos
Premium lager brand Cerveza Victoria launched an interactive marketing campaign in honor of Dia de Los Muertos, or Day of the Dead. With the augmented reality campaign, Cerveza Victoria aims to... MORE

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