Category
Lifestyle
Assisted Choices
Trend cluster
Category
AR
Holiday
Brands leverage augmented reality when advertising around the holidays.
4.0
Trend score
Trend
What is the AR Holiday trend?
AR Holiday: Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Insight
The consumer insight behind the AR Holiday trend
Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner.
Trend themes
Themes within the AR Holiday trend
Three behaviours holding the trend together01
Augmented Reality Advertising
Brands are leveraging augmented reality technology to reach consumers and offer engaging and personalized experiences in a safe, interactive manner.
02
Festive Augmented Reality Experiences
AR is being used to create immersive and personalized festive experiences that connect consumers with loved ones and share positive vibes during the holiday season.
03
Mixed-Reality Experiences
Retailers are using mixed-reality experiences to enhance their online strategies and offer consumers a unique and interactive way to engage with their brands.
Industry implications
What the AR Holiday trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Businesses can explore AR technology to create immersive and memorable advertising campaigns that offer personalized and interactive experiences.
For
Retail
Retailers can use mixed-reality experiences to enhance their online strategies and provide consumers with a unique and interactive shopping experience.
For
Entertainment
AR technology can be used by entertainment companies to offer consumers personalized and immersive experiences, such as virtual holiday markets and interactive displays.
Workshop question
How can your brand interact and engage with consumers through technology?
Trend signals
Trend signals for AR Holiday
Trend score 4.0 out of 10, from popularity 60%, activity 49%, freshness 11%.
Popularity60%
Activity49%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AR Holiday trend
6 featured examples from Dec 3, 2019 to Nov 29, 2021CategoryMarketing
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
Using augmented reality to improve the in-store and online shopping experience, drive sales and enhance customer loyalty.
CategoryMarketing
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
Restaurants can explore using AR and mobile filters to enhance customer experiences and drive engagement.
CategoryBusiness
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
Retailers can use mixed reality technologies and AR-enabled marketing campaigns to create more engaging and immersive online shopping experiences that drive sales and customer loy…
CategoryMarketing
Festive Virtual Bottle Wrappers
PATRÓN Debuts Customizable AR Packing for a Personalized Gift
Disruptive innovation opportunity: Introduce augmented reality packaging and virtual gifting options in the alcohol and beverage industry.
CategoryLifestyle
AR Crisps Canisters
The Good Crisp Company's Packaging Connects Kids to Santa
Incorporating augmented reality into food and beverage packaging adds a delightful and entertaining element to consumer products.
CategoryMarketing
AR Beer Campaigns
Cerveza Victoria's Interactive Packaging Celebrates Dia de Los Muertos
Opportunity for beverage brands to create interactive packaging or campaigns that engage consumers and promote their products.
