Category
Fashion
Scaled Restraint
Trend cluster
Category
Augmented
Salon
Brands are launching salons that are enhanced by AR technology.
5.9
Trend score
Trend
What is the Augmented Salon trend?
Augmented Salon: Beauty brands have been experimenting with beauty try-on technology for some time, but AR technologies are now sophisticated enough to use in salons reliably. Rather than solely relying on verbal communication, the software in the augmented salons helps both clients and hairdressers visualize the available options for styling, cutting, and coloring.
Insight
The consumer insight behind the Augmented Salon trend
The rapid rate of technological advancement has increased consumers' expectations surrounding the products and services available to them. In services where reliable communication is key, consumers will flock to brands that allow them to experiment with their products or service before purchasing them. This level of engagement and personalization is crucial to contemporary consumers.
Trend themes
Themes within the Augmented Salon trend
Three behaviours holding the trend together01
AR Salon Technology
Beauty brands are investing in AR technology for in-salon experiences, allowing for enhanced communication and customer visualization of styling options.
02
Smart Beauty Consultation Tools
The rise of smart mirrors and AI-powered systems in the beauty industry is ushering in new tools for individualized customer experiences that allow customers to visualize changes and minimize unexpected outcomes.
03
Virtual Try-On Experiences
Virtual experiences such as Essie on Hand allow consumers to try out products remotely, enabling accessibility and reducing friction in the purchasing process.
Industry implications
What the Augmented Salon trend means for industry
Where the trend changes the playbookFor
Beauty & Salon Services
The beauty and salon industry is seeing rapid innovation with the integration of AR and AI technologies to create more personalized experiences.
For
Consumer Electronics
The rise in technologies such as smart mirrors and facial recognition software is driving innovation in the consumer electronics industry.
For
E-commerce & Retail
Virtual try-on services and online purchase options are disrupting traditional purchasing models in the retail and e-commerce industry.
Workshop question
How can your brand leverage augmented reality to enhance consumer satisfaction?
Trend signals
Trend signals for Augmented Salon
Trend score 5.9 out of 10, from popularity 91%, activity 77%, freshness 10%.
Popularity91%
Activity77%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Salon trend
5 featured examples from Jan 16, 2019 to May 13, 2021CategoryFashion
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
Virtual try-on services are disrupting the beauty industry, allowing customers to see products in action before committing to a purchase.
CategoryFashion
Next-Gen Salon Consultations
Smart Salon Consultation by Backstage Debuted at CES 2021
The beauty industry can adopt virtual salon consultation software to enhance customer experience and improve communication between hairdressers and clients.
CategoryFashion
Tech Giant AR Salons
Amazon Opens New Augmented Salon to Showcase Technology to Client & Stylists
The beauty industry can benefit from incorporating augmented reality consultations and allowing customers to test and visualize products before buying.
CategoryMarketing
Smart Beauty Consultation Mirrors
Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
Beauty professionals can take advantage of smart mirror features to improve customer experience, relationship building, and increase sales through virtual try-on options.
CategoryFashion
Augmented Hair Salon Experiences
Wella Professionals Recently Debuted the Smart Mirror & Color DJ
The hair and beauty industry is implementing augmented reality to revolutionize the way clients interact with and visualize potential hair and beauty services.
