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Augmented Salon

Brands are launching salons that are enhanced by AR technology

Trend - Beauty brands have been experimenting with beauty try-on technology for some time, but AR technologies are now sophisticated enough to use in salons reliably. Rather than solely relying on verbal communication, the software in the augmented salons helps both clients and hairdressers visualize the available options for styling, cutting, and coloring.

Insight - The rapid rate of technological advancement has increased consumers' expectations surrounding the products and services available to them. In services where reliable communication is key, consumers will flock to brands that allow them to experiment with their products or service before purchasing them. This level of engagement and personalization is crucial to contemporary consumers.
Workshop Question - How can your brand leverage augmented reality to enhance consumer satisfaction?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
68,726 Total Clicks
Date Range:
Jan 19 — May 21
Trending:
New and Hot
Consumer Insight Topics:

Featured Examples

Virtual Nail Polish Salons
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
The future of beauty is shifting and Essie is adapting to changing times with the launch of Essie on Hand, a virtual try-on salon that lets beauty lovers preview the nail polish brand’s range... MORE
Next-Gen Salon Consultations
Next-Gen Salon Consultations
Smart Salon Consultation by Backstage Debuted at CES 2021
At CES 2021, Backstage introduced Smart Salon Consultation software that offers enhanced experiences in real-time thanks to photorealistic 3D avatars. The software helps to connect hairdressers and... MORE
Smart Beauty Consultation Mirrors
Smart Beauty Consultation Mirrors
Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
At the 2019 Consumer Electronics Show in Las Vegas, Wella Professionals unveiled a high-tech mirror to help hair professionals offer smart beauty consultations. The all-new smart mirror was co-... MORE
Tech Giant AR Salons
Tech Giant AR Salons
Amazon Opens New Augmented Salon to Showcase Technology to Client & Stylists
Amazon.com Inc. recently launched a new augmented reality salon. Located in East London, customers can partake in augmented reality hair consultations to virtually test out new hair colors and “... MORE
play_circle_filled Augmented Hair Salon Experiences
Augmented Hair Salon Experiences
Wella Professionals Recently Debuted the Smart Mirror & Color DJ
Wella Professionals is redefining the salon experience with the launch of two new augmented products: the Smart Mirror and Color DJ. Designed to merge digital with personal, the tools leverage... MORE

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