Wella Professionals is redefining the salon experience with the launch of two new augmented products: the Smart Mirror and Color DJ. Designed to merge digital with personal, the tools leverage augmented reality to help clients visualize the hair color that best suits them.
The Smart Mirror boasts a 360-degree visual of their new "virtual" hair as well as a curated feed that can help inspire the client in choosing their new look. In addition, the tool connects to mobile apps, helping clients stay up-to-date with news regarding the salon.
The Color DJ, on the other hand, is an in-salon device for stylists that can both design and manufacture ultra-personalized color masks digitally. Offering over 60 billion possible color combinations, the tool can help stylists create the perfect color for their clients. Moreover, the color can be saved for a perfect match in the future.
Image Credit: Coty/Wella