Category
Tech
Delegated Interfaces
Trend cluster
Category
AR
Edu
Branded educational experiences use augmented reality to enhance engagement.
5.4
Trend score
Trend
What is the AR Edu trend?
AR Edu: Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Insight
The consumer insight behind the AR Edu trend
Consumers have grown accustomed to most of their branded experiences being online--whether that's on social media or while online shopping--and so they expect that brands become more creative in order to get and maintain their attention. Brands that are able to create experiences that are more innovative and playful are better able to resonate with the modern consumer.
Trend themes
Themes within the AR Edu trend
Three behaviours holding the trend together01
AR-Enhanced Experiences
Brands are using augmented reality-powered educational platforms and features that help them enhance the product/service experience for users.
02
Immersive Storytelling
Brands are creating immersive experiences that leverage technology to offer entertainment and educational experiences to consumers.
03
Gamification of Everyday Tasks
Brands are adapting to new challenges and offering interactive and rewarding experiences to build healthy and lifelong habits for users.
Industry implications
What the AR Edu trend means for industry
Where the trend changes the playbookFor
Retail
By employing AR technology, brands can enhance the brick-and-mortar retail experience and regain customer engagement.
For
Wine
Wineries, like Siduri, can create interactive and educational experiences for wine lovers to give them a chance to learn about the winery's history and story behind each bottle.
For
Education
With the use of AR, educational experiences can be made more immersive and playful, enhancing the engagement and retention of knowledge for students.
Workshop question
How could your brand incorporate educational AR to better engage customers?
Trend signals
Trend signals for AR Edu
Trend score 5.4 out of 10, from popularity 82%, activity 69%, freshness 10%.
Popularity82%
Activity69%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AR Edu trend
5 featured examples from Jan 14, 2020 to Feb 9, 2021CategoryLifestyle
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
Wineries can utilize holographic technology to enhance their branding and engage consumers through immersive experiences.
CategoryLife-Stages
AR Storybook Alphabet Apps
The Dr Seuss's ABC - An Amazing AR Alphabet! App is Interactive
Disruptive innovation opportunity for educational institutions and edtech companies to harness the power of AR technology in teaching and learning.
CategoryLifestyle
Kid-Friendly Coaching Toothbrushes
hum kids by Colgate Uses AR to Support Lifelong Healthy Habits
Companies in the dental care industry can leverage technology and gamification to make brushing teeth an easy and enjoyable task for children and families.
CategoryBusiness
AR-Enhanced Bookstore Experiences
Big Motive is Exploring How AR Can Be Deployed in Bookstores
The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores.
CategoryTech
Social Distancing AR Games
USA Today's AR App Offers Quizzes and Narrative-Based Games
Potential for developers to create AR apps that offer engaging and educational experiences.
