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Alt Shaving

The traditional shaving cream is transformed with innovative formulas

Trend - Shaving creams, popular among both men and women to protect their skin and make hair-removal easier, are now being reformulated into new formats that change how these products are used and applied. Everything from solid shaving cream sticks to shaving soaps are now being used as alternatives to traditional shaving creams.

Insight - When it comes to the personal care space, consumers have become increasingly open to experimenting and moving away from historically used formulas in the industry. The many choices consumers now have in this space has resulted in them trying out different options to see what best suits them and their needs.
Workshop Question - How could your brand modernize some of the more traditional aspects of its product/service?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
81,535 Total Clicks
Date Range:
Jan 20 — May 21
Trending:
Warm
Consumer Insight Topics:

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