Category
Lifestyle
Assisted Choices
Trend cluster
Category
Zero-Waste
Cosmetic
The cosmetic industry is now producing zero-waste packaging and products.
5.3
Trend score
Trend
What is the Zero-Waste Cosmetic trend?
Zero-Waste Cosmetic: Brands in the cosmetic industry are increasingly prioritizing zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact.
Insight
The consumer insight behind the Zero-Waste Cosmetic trend
Consumers are increasingly aware of how their lifestyles are impacting the environment, and how businesses across industries are accelerating issues like climate change and pollution. Now, more are demanding that brands accept accountability for their impact on the environment and change their ways in order to help consumers reduce their personal impact.
Trend themes
Themes within the Zero-Waste Cosmetic trend
Three behaviours holding the trend together01
Zero-Waste Packaging and Products
The cosmetics industry continues to prioritize zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact.
02
Return and Refill Initiative
Beauty brands are implementing return and refill initiatives to encourage sustainability and reduce customer cost.
03
Memberships and Subscriptions
Zero waste beauty brands are using memberships and subscriptions to promote sustainable practices and decrease carbon footprints.
Industry implications
What the Zero-Waste Cosmetic trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics industry is leading the way in developing zero-waste products and packaging.
For
Direct-to-Consumer Brands
Zero-waste beauty brands are using direct-to-consumer business models to reduce carbon footprints and promote sustainability.
For
Sustainability and Environmentalism
Consumers are becoming increasingly aware of the impact their lifestyle choices have on the environment and are demanding accountability from businesses across industries.
Workshop question
How is your brand looking into long-term environmental harm-reduction?
Trend signals
Trend signals for Zero-Waste Cosmetic
Trend score 5.3 out of 10, from popularity 78%, activity 72%, freshness 10%.
Popularity78%
Activity72%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Zero-Waste Cosmetic trend
5 featured examples from May 13, 2020 to May 11, 2021CategoryEco
Zero-Waste Beauty Packaging
Kjaer Weis' Red Edition is Refillable, Recyclable and Compostable
Introduce zero-waste packaging into the beauty and personal care industry to address the environmental impact of packaging waste.
CategoryEco
Zero-Waste Eyeliners
Sprout World's Plantable Eyeliners Contain Seed Capsules
The beauty industry can capitalize on trends in sustainable beauty, circular economies, and biodegradable packaging materials to create innovative products.
CategoryEco
Zero-Waste Beauty Platforms
Loop by Ulta Beauty Shares Beauty Products in Reusable Packaging
Beauty retailers and personal care product manufacturers should embrace eco-friendly packaging solutions and embrace the circular economy principles.
CategoryFashion
Zero-Waste Beauty Packaging
UpCircle Beauty Unveils its New Return and Refill Initiative
More beauty companies can adopt zero-waste packaging and return and refill schemes to reduce their environmental impact and appeal to eco-conscious consumers.
CategoryEco
Zero-Waste Beauty Memberships
Izzy Zero Waste Beauty is a Reusable, Sustainable D2C Brand
The beauty industry presents opportunities for disruptive innovation by integrating sustainable and circular practices into their supply chain and packaging.
