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Low-ABV Aperitif

Alcohol brands are increasingly offering low-alcohol aperitifs

Trend - Brands in the alcohol industry are increasingly with low-ABV products, and this is now extending to traditional aperitif beverages. These low-alcohol beverages are meant to appeal most to Millennial and Gen Z consumers.

Insight - Young Millennials and older Gen Z consumers are more likely to enjoy beverages for their flavors rather than their high alcohol content, and these demographics have been found to consume less alcohol in general than their predecessors. Thus, brands in the alcohol industry must focus more on flavor and product experience to best appeal to these generations.
Workshop Question - How is your brand altering its products and branding to appeal to younger demographics?
Trend Themes
1. Low-abv Beverages - Alcohol brands are offering low-alcohol options, such as aperitifs, to appeal to younger, health-conscious consumers.
2. Alcohol-free and Adaptogen Aperitifs - Non-alcoholic and adaptogen-packed aperitifs, such as Katy Perry's De Soi, are on the rise, providing a buzz-free alternative to traditional aperitifs.
3. Lightweight and Low-calorie Beers - Lightweight and low-calorie beers, such as Firestone's Mind Haze Light, are increasingly popular among consumers who prioritize health-consciousness and sessionability.
Industry Implications
1. Alcohol Industry - The alcohol industry needs to prioritize flavor and product experience to appeal to younger, health-conscious consumers who prioritize low-ABV beverages.
2. Non-alcoholic Beverages - Non-alcoholic beverages, such as adaptogen-packed aperitifs, are disrupting the alcohol industry by offering buzz-free alternatives with purported health benefits.
3. Beer Industry - The rise of lightweight and low-calorie beers is disrupting the beer industry and appealing to consumers who prioritize health-consciousness and sessionability.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
53,481 Total Clicks
Date Range:
May 21 — Jun 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Low-ABV Light Tequilas
Low-ABV Light Tequilas
Quarter T/quila Delivers a Full-Flavor Experience at Just 12% ABV
Light spirits brand Quarter added a light tequila to its product portfolio and its agave-based spirit stands out for being bottled at 12% ABV. Dubbed “the world’s first light tequila,&#... MORE
Alcohol-Free Adaptogen Aperitifs
Alcohol-Free Adaptogen Aperitifs
Katy Perry Launches Non-Alcoholic Apertif Line Called De Soi
Pop superstar Katy Perry is the latest celeb to enter the wine and spirit market, launching her own line of alcohol-free aperitifs named De Soi. Perry took to Twitter to announce the launch of the... MORE
Zesty Wine Spritzers
Zesty Wine Spritzers
Ramona's Easy-Drinking Cans Combine Fine Wine and Italian Wine Spritzers
Ramona’s wine spritzers are organic and low-alcohol, and they fuse fine wine with Italian wine spritzers for easy-drinking experiences. The refreshing canned beverages are available in a trio... MORE
Lightweight Hazy IPAs
Lightweight Hazy IPAs
This Health-Conscious IPA Boasts a Low ABV and Calorie Count
California-based beer Firestone Walker Brewing Company put forward one of the most innovative hazy IPAs of the year with the advent of ‘Mind Haze Light,’ a beer that’s so named... MORE
Plant-Based Alcohol Alternatives
Plant-Based Alcohol Alternatives
Tenneyson's Black Ginger Mimics the Heat of Booze
Tenneyson’s Black Ginger is a plant-based alcohol alternative that’s bold and spicy yet sippable, and it’s described as “a fresh, bold and bright take on what liquor could be.&... MORE
Low-ABV Party Tequilas
Low-ABV Party Tequilas
Sierra Tropical Chilli is Bottled at 18% ABV & Has a Sombrero Shot Glass
Sierra Tropical Chilli is a new expression infused with the tropical fruit flavors of mango and passion fruit, plus a hint of chili. At a World Party Day event, the brand celebrated its new launch... MORE
Blood Orange Bitter Aperitifs
Blood Orange Bitter Aperitifs
Proposition Cocktail Co Offers a Natural Refreshing Beverage
Proposition Cocktail Co creates a selection of drinks for the health-conscious consumer. It’s Blood Orange Bitter Aperitif is a non-alcoholic option that is ready to serve. This is the perfect... MORE

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