Ideas
Explore the world's #1 largest database of ideas and innovations, with 415,183 inspiring examples.
Trend Reports
Discover why 1,102 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 295,477 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,102 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 295,477 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 284,545 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 415,183 cutting edge ideas.

Low-ABV Aperitif

Alcohol brands are increasingly offering low-alcohol aperitifs

Trend - Brands in the alcohol industry are increasingly with low-ABV products, and this is now extending to traditional aperitif beverages. These low-alcohol beverages are meant to appeal most to Millennial and Gen Z consumers.

Insight - Young Millennials and older Gen Z consumers are more likely to enjoy beverages for their flavors rather than their high alcohol content, and these demographics have been found to consume less alcohol in general than their predecessors. Thus, brands in the alcohol industry must focus more on flavor and product experience to best appeal to these generations.
Workshop Question - How is your brand altering its products and branding to appeal to younger demographics?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
71,626 Total Clicks
Date Range:
Mar 19 — Jan 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Alcohol-Free Adaptogen Aperitifs
Alcohol-Free Adaptogen Aperitifs
Katy Perry Launches Non-Alcoholic Apertif Line Called De Soi
Pop superstar Katy Perry is the latest celeb to enter the wine and spirit market, launching her own line of alcohol-free aperitifs named De Soi. Perry took to Twitter to announce the launch of the... MORE
Zesty Wine Spritzers
Zesty Wine Spritzers
Ramona's Easy-Drinking Cans Combine Fine Wine and Italian Wine Spritzers
Ramona’s wine spritzers are organic and low-alcohol, and they fuse fine wine with Italian wine spritzers for easy-drinking experiences. The refreshing canned beverages are available in a trio... MORE
Plant-Based Alcohol Alternatives
Plant-Based Alcohol Alternatives
Tenneyson's Black Ginger Mimics the Heat of Booze
Tenneyson’s Black Ginger is a plant-based alcohol alternative that’s bold and spicy yet sippable, and it’s described as “a fresh, bold and bright take on what liquor could be.&... MORE
Festive Aperitif Sets
Festive Aperitif Sets
Haus' Limited-Edition Boxes Artfully Share Aromatic, Low-Alcohol Liqueurs
Haus makes aperitifs that are inspired by other kinds of alcohol and yet have a lower alcohol content—and knowing that many adults want to mindfully indulge over the holiday season, the brand... MORE
Zesty Fortified Wines
Zesty Fortified Wines
Martini Fiero Modernizes Vermouth for a New Generation
Italian vermouth brand Martini is going after a younger target demographic with the release of its all-new expression called Martini Fiero. The name of the product is Italian for “intense”... MORE
French Melon Aperitifs
French Melon Aperitifs
Melonade is Made with Melons Grown in South-Eastern France
Melonade is a fruit aperitif that is said to be made from a recipe created by French monks and features a recipe that uses melons that are grown in the town of Cavaillon in the south-east of France.... MORE
Blood Orange Bitter Aperitifs
Blood Orange Bitter Aperitifs
Proposition Cocktail Co Offers a Natural Refreshing Beverage
Proposition Cocktail Co creates a selection of drinks for the health-conscious consumer. It’s Blood Orange Bitter Aperitif is a non-alcoholic option that is ready to serve. This is the perfect... MORE

Related Examples

Traceable Non-Alcoholic Wines
Traceable Non-Alcoholic Wines
Studio Null Relies on Traditional Wine-Making Techniques
Zero-Proof Botanical Drinks
Zero-Proof Botanical Drinks
Proteau's Low-Sugar, Non-Alcoholic Beverages Need No Mixing
Premium Hard Lemonades
Premium Hard Lemonades
Coca-Cola and Molson Team Up to Launch Simply Spiked Lemonade
Curated Quick Commerce Retailers
Curated Quick Commerce Retailers
FastAF Technologies Reimagines the Grocery Category
Low-Sugar Leisure Sodas
Low-Sugar Leisure Sodas
Casamara Club's Alcohol-Free Drinks are Dry, Crisp & Refreshing
Spice-Infused Non-Alcoholic Sodas
Spice-Infused Non-Alcoholic Sodas
The Cardamom Bitters & Soda is Spicy & Sugar-Free
Liqueur-Inspired Frozen Yogurts
Liqueur-Inspired Frozen Yogurts
The Pinkberry Limoncello Frozen Yogurt Has a Fresh Lemon Flavor
Free-From Social Tonics
Free-From Social Tonics
Opus' Alcohol-Free Gin and Tonic Has Zero Sugar, Carbs or Calories
Dry January Cocktail Kits
Dry January Cocktail Kits
Martini & Rossi Launched the Spritz Mindfully Cocktail Kit
Dry January Kits
Dry January Kits
Hairless Dog Brewing Company Curated Dry January Survival Kits
play_circle_filled Electric Car-Themed Playlists
Electric Car-Themed Playlists
Volkswagen Canada Debuts its Own Version of Spotify Wrapped
All-Natural Alcohol-Free Mixers
All-Natural Alcohol-Free Mixers
Good Cocktail Co. Makes Classic Non-Alcoholic Cocktail Mixers
Zero-Proof Herbaceous Hemp Spirits
Zero-Proof Herbaceous Hemp Spirits
Cross-Category Hemp Beverage The Pathfinder Launches Nationwide
Alcohol-Free Canned Wines
Alcohol-Free Canned Wines
SipClean Launched Two New Canned Wines crafted by Meredith Leahy
Cannabis-Infused No-Alcohol Spirits
Cannabis-Infused No-Alcohol Spirits
MXXN Makes One-to-One Replacements for Gin, Tequila & Bourbon
Premium Non-Alcoholic Beers
Premium Non-Alcoholic Beers
Stella Has Introduced an Alcohol-Free Option Called 'Artois Liberté'
Arctic Alcohol-Free Cocktails
Arctic Alcohol-Free Cocktails
This Fluére Cocktail Was Inspired by the Arctic Leg of a Race
Orange Aperitif American Debuts
Orange Aperitif American Debuts
Europe's Martini Rossi Fiero Joins the American Market
Zesty Bitter Orange Aperitif
Zesty Bitter Orange Aperitif
Wilfred's Aperitif is a Refreshing Non-Alcoholic Summery Libation
Carefree Fruit-Flavored Spirits
Carefree Fruit-Flavored Spirits
The Hooch Flavored Spirits Come in Three Flavors
Premixed Canned Margarita Cocktails
Premixed Canned Margarita Cocktails
Salt Point Canned Cocktails Margarita is Ready to Enjoy
Creamy Cheesecake Shakes
Creamy Cheesecake Shakes
SONIC's Cheesecake Blasts Combine Cheesecake and Ice Cream
Eco Fast Food Packaging
Eco Fast Food Packaging
Burger King's Green Packaging Pilot Program Rethinks the Most-Used Items
Refreshing Dairy-Free Drinks
Refreshing Dairy-Free Drinks
Dunkin' Donuts Now Offers Coconut Refreshers in Fun Summer Flavors
Bourbon-Based Canned Cocktails
Bourbon-Based Canned Cocktails
Jim Beam's Ready-to-Drink Cocktails are Alternatives to Beer
Football-Celebrating Soda Promotions
Football-Celebrating Soda Promotions
Coca-Cola is Launching On-Pack Promotions for UEFA EURO 2020
Free Wine Texting Promotions
Free Wine Texting Promotions
MOVO is Ensuring You Don't Text Your Ex with This Giveaway
Crisp Canned Wine Spritzers
Crisp Canned Wine Spritzers
The Usual Guava Spritz is Refreshing and Unexpected
Ultimate Hamptons Weekend Giveaways
Ultimate Hamptons Weekend Giveaways
Volley x Guest of a Guest Partnered for an Exciting Giveaway
Canned Ready-to-Drink Bellinis
Canned Ready-to-Drink Bellinis
The Funkin Cocktails Peach Bellini is Tasty and Convenient
Low-Sugar Rosé Refreshments
Low-Sugar Rosé Refreshments
The Organic Rosé All Day Spritz Comes in Both Cans and Bottles
Beverage-Branded Music Platforms
Beverage-Branded Music Platforms
Coke Launches a New Music Streaming Platform Named the BeApp
High-ABV Low-Calorie Spritzers
High-ABV Low-Calorie Spritzers
The MOVO Wine Spritzers are only 100 Calories and Boast a 5.5% ABV
Charitable Celebrity Cocktails
Charitable Celebrity Cocktails
Dog Haus Partnered with ‘Bar Rescue’ Mixologist for New Cocktails
Coastal Non-Alcoholic Spirits
Coastal Non-Alcoholic Spirits
Pentire Adrift is Flavored After Cornish Flora & Fauna
Cannabis-Elevated Aperitifs
Cannabis-Elevated Aperitifs
Artet is a Non-Alcoholic Aperitif with a Dose of THC
Whiskey-Inspired Aperitifs
Whiskey-Inspired Aperitifs
Bitter Clove by Haus Tastes Like Dark Liquor But with Less Alcohol
Low-Sugar Aperitif Spirits
Low-Sugar Aperitif Spirits
The Rebelle Aperitif Addresses Demand for Lower Sugar Options
Hybrid Rosé Apéritifs
Hybrid Rosé Apéritifs
Haus' New Rose Rosé is a Small Batch Mixer That's Made for Summer
Charitable Canned Rosés
Charitable Canned Rosés
Ramona's Canned Dry Sparkling Rosé Supports Children in Refugee Camps
Citrus-Forward Wine Cocktails
Citrus-Forward Wine Cocktails
The Sincerely Sabella Wine Spritz is Convenient and Refreshing
Pre-Dinner Wine-Based Libations
Pre-Dinner Wine-Based Libations
The Haus Citrus + Flowers Aperitif Has a 15% ABV
Celebratory Aperitif Events
Celebratory Aperitif Events
The Springs is Hosting a 'Rally for Aperol' in Defense of the Drink
Gin-Infused Sparkling Wines
Gin-Infused Sparkling Wines
The Blossom Hill Gin Fizz Has an Unexpectedly Balanced Profile
Candy-Garnished Craft Cocktails
Candy-Garnished Craft Cocktails
The Applebee's Absolut Rainbow Punch is the Chain's March Drink
Zesty Low-ABV Spritzers
Zesty Low-ABV Spritzers
Mezzo Spritz is a Low-Alcohol Cider and Sparkling Water Drink
Light Prickly Pear Beers
Light Prickly Pear Beers
Michelob Ultra's Newest Low-Calorie Beer Features Real Exotic Fruit
Chef-Created Kombucha Drinks
Chef-Created Kombucha Drinks
Bambucha Offers Unique Flavors of Kombucha Like Mango Masala
Refreshing Low-Alcohol Spirits
Refreshing Low-Alcohol Spirits
The 4.4% ABV Spirit 'Willow' Has Notes of Apple, Citrus & Tomato
Cocktail-Themed Festivals
Cocktail-Themed Festivals
The UK is Hosting an Aperol Big Spritz Social with an Orange Canal
Draught Cocktail Dispensers
Draught Cocktail Dispensers
Frizzenti Now Offers a Solution for Serving Cocktails on Tap
Bittersweet Citrus Aperitifs
Bittersweet Citrus Aperitifs
Pampelle's Liquor Aperitif is Low-Sugar and Low-Alcohol
Herbal Low-Booze Cocktails
Herbal Low-Booze Cocktails
The Ghost of Cape Aperitif is a Low-ABV Drink at a Texas Music Venue
Aperitif-Inspired Drink Menus
Aperitif-Inspired Drink Menus
Sarasota's Lila Restaurant Offers Memorable Low-Alcohol Cocktails
Sparkling Canned Wines
Sparkling Canned Wines
Ramona Sparkling Canned Wine is Blended with Natural Grapefruit Flavors
Fragrantly Perfumed Cocktails
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Surf Bar Pop-Ups
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach