'Ramona' sparkling canned wine is an organic Sicilian wine blended with natural ruby grapefruit juice.
The packaging of this white wine cooler features a new wave-inspired theme. With bold, punchy, yet feminine motifs, Ramona takes direct inspiration from the 80s. Canned wine was once thought to be out of style and less refined. With Millennial consumers always on the go, canned wine products have experienced a resurgence in popularity. This new wave-inspired brand identity references a time when wine coolers were quite popular, in a modern and aesthetically pleasing way.
This refreshing beverage was created by former 'Momofuku' sommelier Jordan Salcito. She has won numerous awards for her wine program at Momofuku and is a Master Sommelier candidate. For those who prefer a refreshing alternative to beer, this sparkling canned wine is a fantastic on-the-go option.
What's Driving This Trend
- Canned Wine
- The resurgence of canned wine products presents an opportunity for innovative packaging, flavors, and convenience.
- New Wave Inspired Branding
- Brands can draw inspiration from the 80s and incorporate bold, punchy, yet feminine motifs for a modern and aesthetically pleasing identity.
- Organic Wine
- The increasing demand for organic and sustainable products presents an opportunity for winemakers to produce organic canned wines and target environmentally conscious consumers.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the increased demand for canned wine products and develop new flavors to meet the needs of consumers.
- Packaging Industry
- The packaging industry can develop innovative and eco-friendly packaging solutions for canned wine products to attract environmentally conscious consumers.
- Wine Industry
- The wine industry can embrace the popularity of canned wine products and innovate by producing organic, premium quality canned wine to meet demand and attract new consumers.
