MOVO is Ensuring You Don't Text Your Ex with This Giveaway
Grace Mahas — February 8, 2021 — Marketing
References: movowine & promorules
With Valentine's Day just around the corner, MOVO Wine Spritzers is ensuring you don't text your ex with this new giveaway. The canned wine brand is encouraging fans to text to get "hooked up" with wine instead of their ex.
“Look, we’ve all done it. We’ve sent that text and wished we could take it back,” said Grant Hemingway, General Manager of Wine & Spirits at Molson Coors. “Avoid the damage control you’ll need to do in the morning, and get what you really want this Valentine’s Day, MOVO Wine Spritzers. MOVO tastes good with any relationship status.”
Starting on February 10th, 2021, fans of legal drinking age can text "U UP?" to 73255 to receive instructions on how to redeem their MOVO Wine Spritzers while supplies last.
Image Credit: MOVO
“Look, we’ve all done it. We’ve sent that text and wished we could take it back,” said Grant Hemingway, General Manager of Wine & Spirits at Molson Coors. “Avoid the damage control you’ll need to do in the morning, and get what you really want this Valentine’s Day, MOVO Wine Spritzers. MOVO tastes good with any relationship status.”
Starting on February 10th, 2021, fans of legal drinking age can text "U UP?" to 73255 to receive instructions on how to redeem their MOVO Wine Spritzers while supplies last.
Image Credit: MOVO
Trend Themes
1. Text-based Promotions - There is potential for more alcohol companies to use text-based promotions as a way to connect with consumers and increase sales.
2. Experiential Marketing - By creating unique and playful promotions like this one, companies are able to generate buzz and engage with their audience in a new and exciting way.
3. Relationship-focused Marketing - Brands can tap into the emotions of their customers by creating campaigns that resonate on a personal level, like this one that encourages consumers to prioritize themselves and their well-being instead of reaching out to an ex.
Industry Implications
1. Alcohol - The alcohol industry has the opportunity to use innovative promotions, like text-based giveaways, to appeal to consumers and stand out in a crowded market.
2. Marketing - Experiential marketing is a growing trend, and companies that embrace unique and playful campaigns like MOVO's text-based promotion have the potential to stand out and capture attention in a crowded market.
3. Consumer Goods - By focusing on advertising campaigns that connect with consumers on a personal level, companies in the consumer goods industry have the potential to build loyalty and differentiate themselves from competitors.
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