Apps help people with allergies predict, track and treat their symptoms
Trend - Allergy apps are increasingly popular, and offer users easier ways to predict when their symptoms will flare up based on seasonal changes, and help people prepare for those symptoms in advance.
Insight - The way many North American consumers approach their health now isn't just about treating problems as they come up, but taking a more proactive approach that can potentially reduce the chances of illness, health issues or fitness problems. Thus, consumers seek out both information and brands that help them support their health in a proactive way.
Insight - The way many North American consumers approach their health now isn't just about treating problems as they come up, but taking a more proactive approach that can potentially reduce the chances of illness, health issues or fitness problems. Thus, consumers seek out both information and brands that help them support their health in a proactive way.
Workshop Question - How is your brand offer its customers proactive solutions?
