MXXN Makes One-to-One Replacements for Gin, Tequila & Bourbon
Laura McQuarrie — September 28, 2021 — Lifestyle
References: enjoymxxn & bevindustry
MXXN is the name of a cannabis-infused, alcohol-free spirit that can be found in three expressions: London Dry, Jalisco Agave and Kentucky Oak. Notably, these options are the first one-to-one non-alcohol replacements for gin, tequila and bourbon.
While the London Dry expression is full of notes from black pepper, chamomile, coriander, rose, lemon, melon and cucumber, Jalisco Agave is described as fresh and sweet with zest and floral depth. Rounding out the trio, the bourbon-inspired non-alcoholic spirit, a barrel-aged whiskey replacement, shares rich notes of lightly charred American Oak with notes of vanilla, caramel and maple. All of these expressions can be found in 750ml bottles with 100mg of THC.
These vibrant spirits from MXXN help to craft flavorful cocktails without the buzz or hangover associated with alcohol.
While the London Dry expression is full of notes from black pepper, chamomile, coriander, rose, lemon, melon and cucumber, Jalisco Agave is described as fresh and sweet with zest and floral depth. Rounding out the trio, the bourbon-inspired non-alcoholic spirit, a barrel-aged whiskey replacement, shares rich notes of lightly charred American Oak with notes of vanilla, caramel and maple. All of these expressions can be found in 750ml bottles with 100mg of THC.
These vibrant spirits from MXXN help to craft flavorful cocktails without the buzz or hangover associated with alcohol.
Trend Themes
1. Cannabis-infused No-alcohol Spirits - Offers a new alternative to traditional alcoholic beverages and presents opportunities for the development of similar products.
2. Non-alcoholic Replacements - Provides a profitable target market for manufacturers and distributors to create a wider range of non-alcoholic beverage options.
3. Flavorful Cocktails Without Alcohol - Caters to individuals who prefer non-alcoholic beverages but still enjoy the taste and experience of a cocktail.
Industry Implications
1. Beverage Industry - Can take advantage of the growing demand for non-alcoholic drinks and infuse a wider range of botanicals and herbs to replace alcohol.
2. Cannabis Industry - Can explore the potential of combining cannabis and non-alcoholic drinks to cater to the growing demand for healthier and safer alternatives to alcohol.
3. Hospitality Industry - Can offer a wider range of non-alcoholic options to cater to customers who prefer not to consume alcohol but still want a sophisticated experience.
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