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Pollution Protection

Sunscreen brands also add claims of protection from pollution

Trend - Sunscreen brands simply protecting users' skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-protection on their SPF products.

Insight - When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Workshop Question - How is your brand accounting for consumers geographic or lifestyle needs when creating or selling its products?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
46,164 Total Clicks
Date Range:
Jul 19 — Jan 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pink-Tinted Sunscreen Lotions
Pink-Tinted Sunscreen Lotions
Zincscreen 100% Mineral Lotion is Packed with Skincare Ingredients
One of the newest products in Supergoop’s innovative sun care portfolio is the Zincscreen 100% Mineral Lotion, a lightweight SPF 40 non-nano zinc oxide lotion that provides more than just UV... MORE
Innovative Sun-Protecting Products
Innovative Sun-Protecting Products
ONLYSKIN Launches a Unique Cleanser-Sunscreen Hybrid
Singapore-based skincare line, ONLYSKIN, has launched an innovative wash-on sunscreen product that offers 24-hour UV protection. The new Cleanse Protect Renew (CPR) product is multifunctional and... MORE
Winter Sunscreen Sets
Winter Sunscreen Sets
Supergoop's Sunscreen Kit Supports Winter Sun Protection
Sun protection is equally as important in the winter during the summer and Supergoop is making it easy for people to take care of their skin year-round with its winter sun protection kit. The SPF,... MORE
Anti-Pollution Tinted Moisturizers
Anti-Pollution Tinted Moisturizers
This Three-in-One Moisturizer Protects, Perfects & Hydrates
The Glo Skin Beauty C-Shield Anti-Pollution Moisture Tint SPF 30 by Glo Skin Beauty is a multitasking product that combines the benefits of skincare, sunscreen and mineral makeup. The protective,... MORE
Milky Sun Care Serums
Milky Sun Care Serums
Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection
The Coola Full Spectrum 360° Sun Silk Drops Organic Sunscreen SPF 30 takes the form of a fast-absorbing serum with a milky texture that offers protection from not just the sun’s powerful rays... MORE
Three-in-One Mineral Sunscreens
Three-in-One Mineral Sunscreens
Liz Earle Environmental Defence Cream Mineral SPF 25 is Effective
The Liz Earle Environmental Defence Cream Mineral SPF 25 is a new product from the brand that’s targeted towards consumers looking to enjoy enhanced protection from the sun and more. The... MORE

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