Sunscreen brands also add claims of protection from pollution
Trend - Sunscreen brands simply protecting users' skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-protection on their SPF products.
Insight - When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Insight - When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Workshop Question - How is your brand accounting for consumers geographic or lifestyle needs when creating or selling its products?
Trend Themes
-
Pollution-protecting Sunscreens — Sunscreen brands are adapting with additional claims of pollution-protection on their SPF products, reflecting consumers' preferences for preventative health measures that reduce their chances of certain health issues caused by environmental factors such as pollution.
-
Multifunctional Sun Care Products — Sun care products are becoming increasingly multifunctional, providing protection not just from UV rays but also from blue light exposure and other environmental stressors like pollution.
-
Wash-on Sunscreen — The new wash-on sunscreen product from ONLYSKIN reflects a trend towards more convenient and long-lasting sun protection options without the need for frequent reapplication.
Industry Implications
-
Beauty and Personal Care — The pollution-protecting sunscreen and innovative sun-protecting product trends are examples of the evolving needs of beauty consumers for products that not only enhance appearance but also incorporate health-boosting features.
-
Healthcare — The rise in multifunctional sun care products, such as those that protect against both UV radiation and blue light exposure, reflects a broader focus on both physical and mental healthcare needs of consumers.
-
Technology — The wash-on sunscreen trend is an example of technology enabling new possibilities for long-lasting, convenient and effective sun protection products.
