Category
Fashion
Scaled Restraint
Trend cluster
Category
Pollution
Protection
Sunscreen brands also add claims of protection from pollution.
3.4
Trend score
Trend
What is the Pollution Protection trend?
Pollution Protection: Sunscreen brands simply protecting users' skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-protection on their SPF products.
Insight
The consumer insight behind the Pollution Protection trend
When it comes to personal care, consumers are increasingly prioritizing preventative health measures that reduce their chances of certain health issues. With climate now being a significant factor that contributes to or harmfully impacts people's health, particularly in cities where pollution is common, consumers are seeking additional protection that accounts for environment.
Trend themes
Themes within the Pollution Protection trend
Three behaviours holding the trend together01
Pollution-Protecting Sunscreens
Sunscreen brands are adapting with additional claims of pollution-protection on their SPF products, reflecting consumers' preferences for preventative health measures that reduce their chances of certain health issues caused by environmental factors such as pollution.
02
Multifunctional Sun Care Products
Sun care products are becoming increasingly multifunctional, providing protection not just from UV rays but also from blue light exposure and other environmental stressors like pollution.
03
Wash-On Sunscreen
The new wash-on sunscreen product from ONLYSKIN reflects a trend towards more convenient and long-lasting sun protection options without the need for frequent reapplication.
Industry implications
What the Pollution Protection trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The pollution-protecting sunscreen and innovative sun-protecting product trends are examples of the evolving needs of beauty consumers for products that not only enhance appearance but also incorporate health-boosting features.
For
Healthcare
The rise in multifunctional sun care products, such as those that protect against both UV radiation and blue light exposure, reflects a broader focus on both physical and mental healthcare needs of consumers.
For
Technology
The wash-on sunscreen trend is an example of technology enabling new possibilities for long-lasting, convenient and effective sun protection products.
Workshop question
How is your brand accounting for consumers geographic or lifestyle needs when creating or selling its products?
Trend signals
Trend signals for Pollution Protection
Trend score 3.4 out of 10, from popularity 49%, activity 43%, freshness 12%.
Popularity49%
Activity43%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Pollution Protection trend
7 featured examples from Jul 2, 2019 to Jun 9, 2022CategoryLifestyle
Pink-Tinted Sunscreen Lotions
Zincscreen 100% Mineral Lotion is Packed with Skincare Ingredients
The sun care industry can explore the development of lightweight sunscreen lotions that cater to different skin types and offer improved texture and application.
CategoryFashion
Innovative Sun-Protecting Products
ONLYSKIN Launches a Unique Cleanser-Sunscreen Hybrid
The skincare industry can innovate by creating multifunctional sun-protecting products that offers UV protection, skincare benefits, and protection against pollution and blue ligh…
CategoryFashion
Winter Sunscreen Sets
Supergoop's Sunscreen Kit Supports Winter Sun Protection
Disruptive innovation opportunities in developing winter-specific skincare products that protect against sun damage.
CategoryFashion
Anti-Pollution Tinted Moisturizers
This Three-in-One Moisturizer Protects, Perfects & Hydrates
The skincare industry can benefit from incorporating multiple beneficial ingredients into a single product, as seen in the Glo Skin Beauty C-Shield Anti-Pollution Moisture Tint SP…
CategoryMarketing
Sun Protection Skincare Sets
Perfect for Summer, Shiseido Offers the Urban Environment Sun
The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors.
CategoryFashion
Milky Sun Care Serums
Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection
The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin.
CategoryMarketing
Three-in-One Mineral Sunscreens
Liz Earle Environmental Defence Cream Mineral SPF 25 is Effective
Disruptive innovation opportunity: Develop more sophisticated skincare products that offer comprehensive protection and nourishment for all skin types and tones.
