Hygiene and hand care lines are getting a lot of attention as of late, especially as people look for ways to keep their hands feeling clean, moisturized and cared for. As hand care is no longer an afterthought, Malaysian cosmeceutical brand B&B Labs is now introducing a microbiome-friendly hygiene range that approaches hand care from three angles. Filling a need in the market for sanitizing products with skincare-like formulas, the premium product range includes the CLEANSE hand wash, the ATTACK hand sanitizer and a hand serum called PROTECT.
The sanitizing and nourishing products use a plant-based prebiotic to balance the skin's microbiome, which also appeals to consumers who are seeking out safe and effective products made with natural ingredients. The products also feature compounds from antioxidant-packed ingredients such as mangosteen and durian.
Image Credit: B&B Labs
What's Driving This Trend
- Microbiome-friendly Hand Care
- Consumer demand for natural ingredients and sanitizing solutions creates an opportunity for product lines that balance skin's microbiome.
- Plant-based Prebiotic Formulas
- Use of prebiotics to balance skin's microbiome offer opportunity for development of skincare-like sanitizing products.
- Premium Hand Serums
- Opportunity to create premium hand serums that incorporate antioxidant-packed ingredients such as mangosteen and durian.
Who This Affects Most
- Cosmeceuticals
- Cosmeceutical brands have the opportunity to include plant-based prebiotics in their hand care products.
- Natural Personal Care
- Increasing consumer demand for natural ingredients in personal care products offers growth potential for hand care lines that leverage this trend.
- Luxury Hand Care
- Luxury hand care brands could incorporate antioxidants such as mangosteen and durian in the development of their premium product lines.
