Seaweed is used as a prominent ingredient in skincare masks
Trend - Seaweed, known for being an antoxidant-rich ingredient, is now being used as a primary ingredient in skincare masks. This sustainable ingredient helps enhance the health and appearance of skin when applied in concentrated form.
Insight - Some consumers are increasingly drawn to "natural" ingredients in the skincare space as they feel they're more trustworthy than the also-popular "science-based' labeling on skincare packaging. Thus, more brands in this space are using and highlighting natural ingredients that consumers are already familiar with.
Insight - Some consumers are increasingly drawn to "natural" ingredients in the skincare space as they feel they're more trustworthy than the also-popular "science-based' labeling on skincare packaging. Thus, more brands in this space are using and highlighting natural ingredients that consumers are already familiar with.
Workshop Question - How could your brand build trust with its customers?
