Relaunching as part of the brand's move to garner attention from specific demographics, The Good Crisp Company canned stack chips are positioned as a better alternative to existing chip varieties on the market.
Demographics such as Millennials are purported to strongly favor snacking, which has pushed many to seek out healthier ways to snack that doesn't consist of the regular players found in the snack aisle. The Good Crisp Company new branding and flavor varieties more prominently display the various ways that the chips are better for you while still offering a touch of nostalgia when it comes to canned stack chips.
The Good Crisp Company chips are gluten-free and non-GMO Project verified, and have shifted to display this more prominently on the front of the packaging to convey this to shoppers.
Millennial-Targeted Snack Chips
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