Relaunching as part of the brand's move to garner attention from specific demographics, The Good Crisp Company canned stack chips are positioned as a better alternative to existing chip varieties on the market.
Demographics such as Millennials are purported to strongly favor snacking, which has pushed many to seek out healthier ways to snack that doesn't consist of the regular players found in the snack aisle. The Good Crisp Company new branding and flavor varieties more prominently display the various ways that the chips are better for you while still offering a touch of nostalgia when it comes to canned stack chips.
The Good Crisp Company chips are gluten-free and non-GMO Project verified, and have shifted to display this more prominently on the front of the packaging to convey this to shoppers.
What Makes This Trend Stand Out
- Millennial-targeted Snack Chips
- Brands targeting snacks to Millennials based on health and wellness concerns.
- Better-for-you Canned Stack Chips
- Canned stack chips with natural ingredients and non-GMO Project verified.
- Nostalgic Snacking Experience
- Offering healthy alternatives to nostalgia-inducing snack experiences.
Sectors Adopting This
- Snack Food Industry
- Opportunities for new brands to enter the snack food industry by offering better-for-you options.
- Health Food Industry
- Disruptive innovation to the health food industry by creating nostalgic snacks with better ingredients.
- Marketing and Advertising Industry
- Opportunities for marketing and advertising agencies to develop campaigns that target millennial and health-conscious consumers interested in nostalgia-inducing snack experiences.
