Omega 3 supplements are infused with CBD
Trend - Health brands in North America are enhancing the effects of omega 3 supplements with the addition of CBD. Both ingredients are known for their natural anti-inflammatory and mood-boosting benefits.
Insight - Consumers are often looking for ways to enhance their personal health, but without having to disturb their existing routines. Thus, people frequently seek out convenient products and services that offer multiple features, functions or benefits--and that already exist within their daily rituals.
Insight - Consumers are often looking for ways to enhance their personal health, but without having to disturb their existing routines. Thus, people frequently seek out convenient products and services that offer multiple features, functions or benefits--and that already exist within their daily rituals.
Workshop Question - How could your brand enhance customer lifestyles without disrupting them?
Trend Themes
1. Convenient Health Enhancing Products - Health brands are enhancing existing products with beneficial ingredients to attract consumers looking for convenient ways to improve health.
2. CBD Integration - CBD is being added to a broad range of products, from supplements to food, to offer new benefits and widen the variety of delivery methods.
3. Premium Plant-based Nutrient Supplements - Companies such as Cymbiotika are focusing on providing premium quality plant-based nutrients designed to resolve specific nutrition deficiencies.
Industry Implications
1. Health and Wellness - Companies can capitalize on a growing trend in convenient health and wellness innovations to enhance tried-and-true health products and methods.
2. Cannabis - As CBD and other cannabis-derived ingredients become more popular, businesses can create new products that incorporate the natural benefits of these emerging ingredients.
3. Food and Beverage - Incorporating CBD, plant-based nutrients and other natural ingredients into food and drink can offer unique and innovative products to consumers seeking new and beneficial products.
