Category
Lifestyle
Assisted Choices
2.6
Trend score
Trend
What is the CBD Omega trend?
CBD Omega: Health brands in North America are enhancing the effects of omega 3 supplements with the addition of CBD. Both ingredients are known for their natural anti-inflammatory and mood-boosting benefits.
Insight
The consumer insight behind the CBD Omega trend
Consumers are often looking for ways to enhance their personal health, but without having to disturb their existing routines. Thus, people frequently seek out convenient products and services that offer multiple features, functions or benefits--and that already exist within their daily rituals.
Trend themes
Themes within the CBD Omega trend
Three behaviours holding the trend together01
Convenient Health Enhancing Products
Health brands are enhancing existing products with beneficial ingredients to attract consumers looking for convenient ways to improve health.
02
CBD Integration
CBD is being added to a broad range of products, from supplements to food, to offer new benefits and widen the variety of delivery methods.
03
Premium Plant-Based Nutrient Supplements
Companies such as Cymbiotika are focusing on providing premium quality plant-based nutrients designed to resolve specific nutrition deficiencies.
Industry implications
What the CBD Omega trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Companies can capitalize on a growing trend in convenient health and wellness innovations to enhance tried-and-true health products and methods.
For
Cannabis
As CBD and other cannabis-derived ingredients become more popular, businesses can create new products that incorporate the natural benefits of these emerging ingredients.
For
Food and Beverage
Incorporating CBD, plant-based nutrients and other natural ingredients into food and drink can offer unique and innovative products to consumers seeking new and beneficial products.
Workshop question
How could your brand enhance customer lifestyles without disrupting them?
Trend signals
Trend signals for CBD Omega
Trend score 2.6 out of 10, from popularity 35%, activity 34%, freshness 10%.
Popularity35%
Activity34%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Omega trend
4 featured examples from Aug 30, 2019 to May 3, 2021CategoryLifestyle
Premium Wellness Plant-Based Products
Cymbiotika is a New Wellness Brand With Quality Nutrients
Cymbiotika's plant-based supplements can disrupt the nutraceuticals industry by offering premium quality products that fill specific nutritional gaps without fillers and preservat…
CategoryLifestyle
CBD-Infused Omega-3 Supplements
Natural Stacks' CBD Products Boast Natural Supplement Formulas
Opportunities exist for companies to differentiate themselves and potentially gain market share by creating CBD-infused supplement formulas with complete ingredient transparency a…
CategoryLifestyle
Omega-Rich CBD Extracts
HempFusion Twist Hemp CBD Extract Supports Whole-Body Well-Being
The CBD wellness industry can leverage the trend of omega-rich CBD extracts to offer consumers additional health benefits.
CategoryMarketing
Turmeric-Enhanced CBD Capsules
The Elixinol Omega Turmeric CBD Capsules are Rich in DHA
The health and wellness industry can leverage the trend of CBD integration to develop a wide range of products and services that promote holistic well-being.
