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Timeless Ethically-Sourced Jewelry

Canadian Brand bluboho Expanded its 'Beloved Collection'

— May 14, 2021 — Fashion
bluboho, a Canadian-based and woman-founded ethical jewelry line, recently expanded its Beloved Collection with the addition of two new breathtaking one-of-a-kind rings. The brand is recognized as one of Canada’s leading companies when it comes to creating classic and unique engagement rings and its new pieces are no exception.

The new pieces added to the Beloved Collection include the Eclipse One of a Kind and the Dream of You One of a Kind. The former, priced at $4,498, has a 14k recycled gold band and is made from an ethically sourced sapphire from Montana. The latter, priced at $24,998, boasts a 14k recycled yellow gold, one ethically sourced sapphire from Montana, and an oval brilliant artist cut cornflower blue sapphire. Both rings are available to purchase online or in-store.

Image Credit: bluboho
Trend Themes
1. Ethical Jewelry - The trend towards ethical and sustainable sourcing of materials in jewelry-making is growing, presenting opportunities for new brands to enter the market with a focus on eco-friendly practices.
2. Unique Engagement Rings - Consumers are increasingly seeking one-of-a-kind and personalized engagement rings, and brands who offer customization or bespoke services can capitalize on this trend.
3. Online Jewelry Sales - With the rise of e-commerce and online marketplaces, established jewelry brands and new players alike have the opportunity to expand their customer base and increase sales by offering their products online.
Industry Implications
1. Jewelry Industry - Players within the jewelry industry, particularly those focused on engagement and wedding rings, should consider the trend towards ethical sourcing and one-of-a-kind designs to appeal to modern consumers.
2. E-commerce Industry - E-commerce platforms that cater to the jewelry industry can capitalize on the growing demand for online sales and provide a convenient and accessible shopping experience for customers.
3. Sustainable Fashion Industry - The trend towards ethical sourcing and sustainability in the jewelry industry aligns with the broader movement towards sustainable and conscious consumerism in the fashion and lifestyle industries, presenting opportunities for collaboration and cross-promotion between brands.
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