Ever & Ivy is a new luxury Canadian jewelry brand that designs unique pieces that fit modern women's needs. The brand's philosophy rests upon self-love and inner strength. Its goal is to encourage and evoke feminine empowerment through inspiring pieces of gold jewelry.
Shoppers can choose between a range of exquisite necklaces, rings, bracelets, and earrings. All items are covered in a thick layer of 14K gold or Rhodium. The quality and appearance of each piece are apparent through the brand's ability to make its gold-plated jewelry indistinguishable from solid white or yellow gold. Some iconic standout pieces include the So Close To My Heart Necklace, the Can't Take My Eyes Off You RIng, and the Bubbles For Me Bracelet.
Image Credit: Ever & Ivy
Why This Trend Is Growing
- Empowering Jewelry
- The trend of empowering jewelry is growing, especially those that are made for modern women.
- Self-love Promotion
- Promoting self-love through unique jewelry items is a disruptive innovation opportunity for the jewelry industry.
- Gold Plated Jewelry
- The trend of gold-plated jewelry that looks indistinguishable from solid gold is growing and presents an opportunity for innovation.
Industries Being Reshaped
- Jewelry
- Creating unique and inspiring jewelry pieces for modern women who want to embrace their inner strength and promote self-love represents an opportunity for jewelry brands.
- Luxury Goods
- The growth of luxury Canadian jewelry brand, Ever & Ivy, demonstrates the potential for innovation within the luxury goods industry, particularly in empowering and inspirational design.
- Retail
- The trend of empowering gold jewelry presents an opportunity for retailers, both online and physical, to cater to modern women who are looking for unique and inspiring jewelry pieces.
