Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.
Insight - As the ecological consequences of waste, pollution and climate change are increasingly known by the average consumer, there is a growing demand for brands to help people reduce their personal impact. People are more likely to adjust their lifestyles with protecting the environment in mind, and brands are having to adapt to meet to this growing demand.
Insight - As the ecological consequences of waste, pollution and climate change are increasingly known by the average consumer, there is a growing demand for brands to help people reduce their personal impact. People are more likely to adjust their lifestyles with protecting the environment in mind, and brands are having to adapt to meet to this growing demand.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
Trend Themes
1. Waste-reducing Cooking - As people prioritize waste-reduction while cooking, brands are innovating with products and services that empower them to reduce waste and meet their demand.
2. Sustainable Packaging - As the demand for food delivery continues to grow, zero-waste meal kits and reusable containers can solve the issue of plastic waste and reduce the carbon footprint.
3. High-tech Food Scrap Bins - Next-gen kitchen food scrap bins with automated technology to shrink food scraps through dehydration and upcycle them into fertilizer for farms can address the global problem of food waste and global emissions.
Industry Implications
1. Food Delivery Services - Innovating with sustainable packaging and zero-waste meal kits can attract more customers from the eco-conscious market and reduce the carbon footprint of food delivery services.
2. Consumer Electronics - Developing high-tech kitchen food scrap bins that can be used at home and create benefits for the environment creates opportunities for consumer electronics companies to offer more eco-friendly products.
3. TV and Media - Creating cooking shows and branded entertainment focused on sustainability and reducing food waste can engage and educate consumers about how to make the most of their food, saving them money and reducing their impact on the environment.
