Hellmann's is working with Prue Leith and Dr Rupy Aujla on a new branded series called Cook Clever, Waste Less with Prue & Rupy that helps families reduce food waste at home. The series on Channel 4 has the potential to help families make the most of what's in their kitchen and save money in the process.
The collaborative series helps to educate and inspire by teaching families how to meal plan, prepare food in batches and reuse leftovers to reduce waste in the kitchen. Each episode is packed with recipes and tips for reducing waste at home in practical ways, and the new series is being touted as the UK's first branded entertainment show focused on sustainability.
The show is paired with a food-waste hub on the Hellmann’s website with even more tips, recipes and ideas.