Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Insight - In North America, consumers are no longer satisfied with brands paying lip service to the values and causes they care about. Now, more people expect that businesses respond effectively to social movements that are working towards equality, inclusion, and the accurate representation of minorities.
Insight - In North America, consumers are no longer satisfied with brands paying lip service to the values and causes they care about. Now, more people expect that businesses respond effectively to social movements that are working towards equality, inclusion, and the accurate representation of minorities.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
Trend Themes
1. Inclusive Jewelry Design - Jewelry brands are designing and promoting products that are representative of diverse communities and body types, promoting inclusivity and breaking from traditional norms.
2. Diversity-focused Campaigns - Companies are using their brand campaigns to focus on diversity and inclusivity, using real people and diverse communities to reflect their core values and commitments.
3. Unisex and Gender-neutral Jewelry Styles - Jewelry brands are expanding their product lines and marketing messaging to serve all genders, and move away from gendered traditions and expectations in fine and engagement jewelry.
Industry Implications
1. Fashion & Accessory Design - Fashion and accessory designers have the opportunity to re-imagine and redefine traditional norms in jewelry design, expanding the range of customers reached with diverse product lines and marketing campaigns.
2. Marketing & Advertising - Marketing and advertising professionals have the ability to shift messaging and campaigns toward diversity and inclusion, developing authentic campaigns that connect with multiple communities and reflect company values.
3. Eco-friendly & Ethical Jewelry Production - Jewelry brands that prioritize eco-friendly practices and ethically-sourced materials have the opportunity to connect with customers through socially responsible messaging and transparency in their commitment to sustainability and community support.
