'Choose Haiti' is an initiative that helps those who are still struggling after the devastating earthquake that tore through Haiti earlier this year. Embracing the merchandise route of raising funds, the organization recycles newspapers to create $5 bracelets for the cause.
Backed by such celebrities as Rachel Bilson, Patricia Arquette and heavy-hitter Bill Clinton, Choose Haiti will surely make a difference. The bracelets are currently selling at Forever 21, Footlocker, Anna’s Linens, QVC, and Beyond the Rack.
What Makes This Trend Stand Out
- Eco-friendly Fundraising
- Opportunity for organizations to use recycled materials to create products and raise funds for a cause.
- Celebrity Endorsements for Charity
- Leveraging the influence of celebrities to raise awareness and support for charitable causes.
- Merchandising for Social Impact
- Using merchandise sales to generate funds and make a positive impact on communities in need.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore partnerships with charitable initiatives to sell merchandise and support social causes.
- Paper Recycling
- Opportunity for paper recycling companies to collaborate with fundraising organizations and turn recycled newspapers into products.
- E-commerce
- Online retailers can collaborate with charitable initiatives to sell merchandise and leverage their platforms for social impact.
