Category
World
Layered Getaways
Trend cluster
Category
Tour-ovation
New technology helps globe-trotters navigate foreign countries.
2.9
Trend score
Trend
What is the Tour-ovation trend?
Tour-ovation: Gone are the days when travelers must tote around heavy guidebooks or schedule inconvenient tours just to ensure they maximize their trips. Technology has given tourists many more options to explore foreign lands, and these innovations also help to promote tourism in any given place. From social media to virtual guidebooks and more, innovative travel technology is not only changing the landscape of the tourism industry but can mean new opportunities for local establishments to expose themselves to foreign visitors.
Trend themes
Themes within the Tour-ovation trend
Three behaviours holding the trend together01
Digital travel tools
Innovative travel technology is changing the landscape of the tourism industry and promoting tourism in various places.
02
Interactive tourist activities
Consumers are looking for ways to connect with the real world through technological solutions such as virtual travel testers.
03
Social media promotion
Social media has become a popular mechanism for tourism and promoting attractions, promoted in creative ways by real-life social media mayors.
Industry implications
What the Tour-ovation trend means for industry
Where the trend changes the playbookFor
Tourism technology
Developing digital tools for tourists such as virtual maps and wrist-worn guides.
For
Travel experiences
Developing interactive, social and personalised activities for tourists such as the Gidsy community.
For
Promotions & advertising
Using social media effectively to connect with consumers and promote attractions such as Mayor Bob Buckhorn's virtual tour of Tampa Bay.
Trend signals
Trend signals for Tour-ovation
Trend score 2.9 out of 10, from popularity 51%, activity 27%, freshness 8%.
Popularity51%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Tour-ovation trend
7 featured examples from May 18 to Nov 30, 2011CategoryArt & Design
Interactive Graffiti Tracking Tools
Paris Street Art is a Website That Locates Murals on a Map
The use of interactive graffiti tracking tools has the potential to create unique, artsy tourist experiences and promote local tourism.
CategoryWorld
Tourism Tablets
The Mondrian Hotel iPads are Placed in Every Room to Simplify Guest Experience
Hotels should consider investing in in-room tablets to offer guests an extra level of convenience and luxury.
CategoryTech
Wrist-Worn Guidebooks
The Cricket Travel Guide Helps You Discover a City's Hidden Gems
The travel and tourism industry can incorporate the Cricket travel guide to enhance traveler experiences and engagement.
CategoryTech
Authentic Experience Platforms
Gidsy Community Connects Users to Activities
Creating platforms that connect travelers to local experiences and activities in various destinations.
CategoryWorld
Virtual Travel Testers
MyNorwayTrip.com Offers Imaginary Trips
Opportunities to develop virtual travel experiences and innovative marketing campaigns within the travel and tourism industry.
CategoryMarketing
Real-Life Social Media Mayors
Mayor Bob Buckhorn of Tampa Uses Foursquare to Promote City
Social media tourism can help drive foot traffic and attract visitors to tourist destinations in various cities around the world
CategoryTech
Quirky Tourist Attraction Apps
Roadside America Connects You to Hidden Gems
The travel and tourism industry can leverage technological solutions like Roadside America's app to enhance user experiences and attractions.
