The Gidsy community has given itself a pretty compelling tagline: “a community marketplace for authentic experiences.” The platform enables users to connect to others and join activities going on in the real-world.
The Gidsy community members will be able to connect to activities, but also create and share ideas for new ones. Gidsy lets locals connect to each other through activities, with the host of the event setting their desire per person price, of which the site takes 10%. This platform should bring about some interesting events; this Berlin-based start-up is definitely one to keep your eye on.
Implications - Web 2.0 technologies have encouraged users to shift from passive agents to active collaborators. This desire to create and be active is also manifesting in the offline world. Companies should consider how they can create opportunities for their consumers to connect and create.
Key Themes Behind This Trend
- Authentic Experiences
- Opportunities for businesses to create platforms that connect users to authentic and unique experiences.
- Community Marketplaces
- Disruptive innovation potential in creating online platforms that enable communities to connect and engage in real-world activities.
- Offline Activation
- Exploring ways to bring online communities together in the real world through activities and events.
Where This Applies
- Travel and Tourism
- Creating platforms that connect travelers to local experiences and activities in various destinations.
- Event Planning
- Developing online marketplaces that enable event hosts to connect with participants and monetize their activities.
- Hospitality and Leisure
- Opportunities for hotels, resorts, and leisure establishments to offer curated and unique experiences to their guests through community-based platforms.
